World Marketing Summit Japan 2016 — World Marketing Summit

We have cut out the state of the summit, which is one of the largest marketing events in Japan, and summarized it compactly. Information from top marketers from all over the world is condensed. You can also see some of the materials on the day.

PHOTO GALLERY

～ Opening Remarks ～

～ Theme 1. The Age of Digital & Social Media ～

～ Theme 2. Creating and Selling Value ～

～ Theme 3. Engagement/Experiential Marketing ～

～ Theme 4. Data Driven Marketing ～

～ Theme 5. Marketing in Developed Markets ～

～ Theme 6. The CMO in Japan ～

～ Theme 7. Career and Marketing ～

～ Theme 8. Innovation and New Business Models ～

～ Closing Speech ～

～ Others ～

WMSJ 2016 Speaker List

speaker

Philip Kotler

Philip Kotler Professor, Kellogg School of Management, Northwestern University

Father of modern marketing

Robert Wolcott

Rob Wolcott Kellogg Innovation Network (KIN) Co-founder / Standing Director

Malcolm McDonald

Malcom McDonald
Professor Emeritus, Cranfield University

James Anderson

James Anderson
Professor, Kellogg School of Management, Northwestern University

Javier Lopez

Xavier Lopez
KidZania Founder and President

David Ravestein

David Reibstein
Wharton University

Dominique Hansen's

Dominique Hanssens
Professor, Business School, University of California, Los Angeles

Rally Light

Larry Light
Former Global CMO McDonald's

Julie Hennessy

Julie Hennessey
Professor, Kellogg School of Management, Northwestern University

Arsan Ikubal

Ahsan Iqbal
Pakistan Government Representative

Gregor Forbes

Gregor Forbes
Vice President of Europe, Asia and Africa, Pearson

Dato Ibrahim Amard

Dato Ibrahim Ahmad
Malaysian government representative

V. Kumar

Dr. V. Kumar
Professor, University of Georgia

Russell Berg

Russell Belk
President of Marketing and Professor of Research, York University, Canada, Professor of Shurick Business School, University of York

Salvador Lopez

Salvador Lopez
Professor of Spain ESADE Business School

Kozo Takaoka

Kohzoh Takaoka
Nestlé Japan Co. , Ltd. President and CEO

Tadahiro Yoshida

Tadahiro Yoshida
Chairman and CEO of YKK Corporation

Yasuyuki Tanabe

Yasuyuki Tanabe
Representative Director of Airbnb Japan Co., Ltd.

Daisuke Otobe

Daisuke Otobe
Shiseido Japan Co. , Ltd. Executive Officer Chief Marketing Officer

Masafumi Ishibashi

Masafumi Ishibashi
Nestlé Japan Co. , Ltd. Chief Marketing Officer Managing Executive Officer

Shintaro Tabata

Shintaro Tabata
Senior Executive Officer, LINE Corporation

Daisuke Shigematsu

Daisuke Shigematsu
Representative Director of Space Market, Inc.

Akie Iriyama

Akie Iriyama
Waseda University Business School Associate Professor

Zongshan Philosopher

Tetsuhito Soyama
Executive Officer of CyberAgent, Inc.

Katsuhiro Mogago

Masahiro Moro
Senior Managing Executive Officer, Mazda Motor Corporation

Guangyou tree

Yuki Hiro
Representative of the second business card of NPO corporation

Junichiro Kurokawa

Junichiro Kurokawa
Accenture Co. , Ltd. Digital Consulting Headquarters Accenture Interactive Managing Director

Moderator

Dominique Turpin

Dominique Turpin
President of IMD

Mark Oliver Opresnik

Marc Oliver Opresnik
Professor, University of Lübeck (Germany)

Keimitsu Kaji

Yoshimitsu Kaji
Accenture Co., Ltd. Chief Marketing Innovator

Akira Sakai

Akira Sakai
Dentsu Diversity Lab Deputy Director, Human Resources Department Career Counselor

Motohiro Ando

Motohiro Ando
Hakuhodo Co., Ltd. Executive Marketing Director

World Marketing Summit Japan 2016 プログラム

Based on the philosophy of “Toward a better world through marketing,” a total of 30 speakers, including leading marketing leaders from around the world, leading Japanese managers and marketing scholars, utilize marketing to promote social and economic development. Discuss about.

Day 1

Theme 1.　The Age of Digital and Social Media “Marketing in the Age of Information Democratization Brought by Smartphones” Shintaro Tabata (Senior Executive Officer, LINE Co., Ltd.) “Engagement Marketing” Dat Ibrahim Amard (Representative of the Malaysian Government) “With Social Media” Brand and Customer Insights with Digital Media Marketing ” V. Kumar (Professor, Georgia University) ” Future Challenges for Robots, Cyborg, and Digital Marketing and Consumer Research ” Russell Berg (President of Marketing and Professor of Research, York University, Canada) Moderator Robert Walcott (Co-founder and Permanent Director of Kellogg Innovation Network)

Theme 2. Creating Value “Creating and Selling Value” Malcolm McDonald (Professor Emeritus, Cranfield University) “Difficult Response to Customer Value in the Business Market” James Anderson (Professor, Kellogg School of Management, Northwestern University) Salvador Lopez (Professor, ESADE Business School, Spain) Moderator Dominique Turpin (President of IMD)

Theme 3. Experience Value Marketing.

Theme 4. Data-Driven Marketing “Utilization of the Brain in Marketing” Moran Surf (Professor, Kellogg School of Management, Northwestern University) “National Branding” David Ravestein (Professor, Wharton University) “Impact of Marketing in the Digital Era” Dominique Hansen’s (Professor, Business School, University of California, Los Angeles) Moderator Mark Oliver Opresnik (Professor, Lubec University)

DAY 2

Theme 5. Marketing in developed countries “Turning marketing challenges into opportunities” Philip Kotler (Professor, Kellogg School of Management, Northwestern University) “Modern Marketing in the 21st Century” Kozo Takaoka (President and CEO of Nestle Japan Co., Ltd.) “Brand All of Value: A New View ” Larry Wright (former Global CMO of McDonald) Moderator Dominique Turpin (IMD President)

Theme 6. CMO Trends in Japan (Interactive Session) Daisuke Otobe ( Executive Officer, Chief Marketing Officer, Shiseido Japan Co., Ltd.) Katsuhiro Mogo (Senior Managing Executive Officer, Mazda Co., Ltd.) Masafumi Ishibashi (Chief Marketing, Nestle Japan Co., Ltd.Officer)Moderator Motohiro Ando (Executive Marketing Director, Hakuhodo Co., Ltd.)

Theme 7. Career and Marketing (Interactive Session) Akie Iriyama (Associate Professor, Waseda University Business School) Tetsuto Soyama (Executive Officer, CyberAgent Inc.) Yuki Hiro (NPO Second Business Card Founder)Moderator Akira Sakai (Dentsu Diversity ・Lab Personnel Bureau Deputy Director)

Theme 8. Innovation and New Business Model “Marketing Essential Tools for Public Policy” Arsan Ikubal (Pakistani Government Representative) “What’s New in the Tracking Brand?” Julie Hennessy (Professor, Kellogg School of Management, Northwestern University) ” Impact of the Sharing Economy ” Daisuke Shigematsu (Representative Director, Space Market) Speaker and Moderator “ Growth Strategy in a Dramatically Changing World ” Robert Walcott (Co-Founder and Permanent Director of Kellogg Innovation Network)

Theme 9. Sustainability Marketing “Sustainable Marketing: The V-Power Story of Shell” Istuban Capitani (Former Vice President of Shell Oil) “Learning Changes Everything” Gregor Forbes (Vice President of Europe, Asia and Africa, Pearson) ” Challenge to manufacturing that makes society happy ” 𠮷 Tadahiro Tadahiro (CEO, YKK Co., Ltd.) Moderator Marc Oliver Opresnik (Professor, Lubec University)

Interactive Session with Professor Philip Kotler, Professor Raju Sisodia, Professor Islay Kaufman: “From 4P to 4C / 4W” Philip Kotler (Professor, Kellogg School of Management, Northwestern University) Raju Sisodia (Conscious Capitalism Inc. Co-founder & Co-Director) Islay Kaufman (President of Entwine Digital)