Why are companies battling for acquiring more and more data in the new age? How can the new marketeers expand their business using data in the right way? How can data help in understanding consumer behavior?
Ammar Hassan, focuses on how data is transforming into fuel for the next generation. He suggests how New Age marketers should focus on data for developing concrete marketing strategies. Hassan having relevant experience of years talks about the human element of marketing and why it should be at the forefront. While focusing on the value of understanding the data structures, he lays emphasis on collecting the right data and at the right time. Moreover, how this collection of right data can help a company expand.
Country: Pakistan
Irfan Wahab Khan
• How latest technologies and super intelligence impact on consumer behavior and customer journey? • How can digital organizations promote new technologies to be responsible for the needs of consumers and society? • How we will connect with the consumers of the future?
With his speech, Prof. Irfan Wahab Khan will explain why TECHNOLOGY is something which we need all to embrace in these days of super intelligence.