• VUCA word, what does it mean? • What is disruptive innovation? What is a disruptive approach? • What is the difference between Traditional Marketing and Disruptive Marketing?
The speech by Professor Marc Oliver Opresnik provides some starting points and ideas to face with the Next Era and Disruptive Marketing.
• How can marketing create opportunities? • Why should we take advantage of crises to create opportunities? • How can we promote the role of marketing in creating opportunities? • Can a crisis have a negative impact on creating opportunities?
Opportunities are created when someone believes there is a reason to change. This speech of Jerry Wind, aims at defining opportunities, and the new role the marketing to define them, how to address the crisis and build the foundation for success in our future.
• Why Is Customer Experience Important now? • What Is a Customer-Centric Culture? • How can the CMO make Customer Culture Tangible, Measurable, and Actionable? • How can the CMO make Marketing’s Role Strategic and Holistic?
Starting from the famous quote of Peter F. Drucker “Marketing and innovation produce results; all the rest are ‘costs’”, the speech of Professor Linden Brown will comment The Role of Marketing in our times.
What is the value of social media? Do Social Media have a positive impact rather than negative? Does creativity help brands to stand out on social media? Does the Pandemic increase the presence of social media in our lives?
Veronica shows the impact of social media on our community and its value from the beginning of social media to the pandemic era we live.
How is tourism important? What are the challenges that tourism faces? How digitalisation is affecting marketing of tourism?
E-marketing has become one of the most important assets for tourism strategies. Ozgul Ozkan Yavuz explains how new technologies can support tourism and travel sector to face the challenges of this pandemic, respecting Nature and culture of territory.
• What is Diversity Marketing? • Which are the new challenges of marketing in the face of diversity? • Why including minorities in advertisements? • How diversity marketing can impact in the community? • How to become a Diversity Marketer?
After the boom of immigration in Europe, Professor Haseeb Shabir will tell us in his speech what is Diversity Marketing and its impact on the community; he analyses through scientific researches the complications of this sector in advertising regarding the minorities.
• What is the component of creative leadership? • What businesses have done in the past 6 months and what they are doing now?
The speech of Prof. Jonathan Deacon analyses the new rules of business post Covid-19: Business as Unusual, Creativity, Creative Leadership, Passion and Purpose, Change, People, Tribes and Personas, Empathy, Hyper-individualization.
• What is the “Agile marketing”? • What are the key concepts of the Agile Manifesto? • What is LEGO Education?
Professor Robert Cooper in this talk explains the importance of Agile method in marketing, because technology affects all business sectors, indicating new strategies, planning and management processes.
• How to market my product? • How to describe an experience marketing. • What is the experience and how we can describe it in a proper way? • How to satisfy the customer? • How companies can valorize information and informatics to build a customer experience?
How do you explain content marketing without getting frustrated? Specific Goals: What actions do you want your audience to take? What content will resonate the most with your audience? What the ROI of caring for customers and the world? What is the expected outcome of posting sensitive content?
Professor Brian Rotsztein speech provides a guide and valuable advice on content marketing, and how it is evolving during the pandemic, brings you a list of key areas to focus on as you adapt your marketing processes, customer relationships, content creation, and team operations over the next 12 months.