How to build a connection between the brand and the customers? What are important factors to consider when designing a brand and product for the locals? How to make your brand authentic and customer friendly? How to integrate culture into your brand to make it authentic and a unique identity for the brand?
Shalin Balasuriya who owns a local Sri Lankan brand, went international, shares his story of how he along with his family started a brand and how it went successful. The strategy of this success which he shared while addressing the Summit was that they kept in mind the purchasing behavior of the customers, what they were looking for and what other options they had in the market. Considering many similar factors, and variables like customers’ demand for sustainable, environment friendly and authentic products, they designed their brand.
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