Prof. David Reibstein

How does the brand affect the economy of a country? Why is it important for the companies to invest in the brands? How can the value of a brand be defined? How a country benefit from the image of a brand? How brand campaign benefits the economy of the country? How customers perceive the marketing of a country?
David Reibstein talks about how marketing has shaped the economy of the countries. He talks about a few examples which have benefited the various countries of the world because of the marketing campaign done right at the right time.