Prof. Hirotaka Takeuchi

What is product development? How should organizations in Japan benefit from digital marketing?
What is the role and responsibility of a manager? Why is it important for a manager to be consistent?
Prof. Hirotaka Takeuchi shares his experience of strategy formulation and project development and teaching strategy at one of the most prestigious universities in the world. He talks about the stages of project development and the role of marketing. He talks about his Harvard business reviews and talks about the characteristics of a good manager.