Prof. Ikujiro Nonaka

• Can we do this to create true empathy? • What is the role of the Leader? • What is the relationship between analog/digital and tacit/explicit knowledge?

Nonaka Ikujiro analyses the “SECI Spiral Model” that shows how the individual, organization and environment become one. Economic rationalism, explicit knowledge, and tacit knowledge are based on experience and intuition.


New Marketing
to Meet Sustainability