are proud to present
Ideas for Critical Times
A new World Marketing order
6 & 7 November | Online | 12:00 AM (GMT) | 100+ Countries | 150+ Speakers
World Marketing Summit 2023
In 2010 Prof. Philip Kotler, referred to as the ‘father of modern marketing’ & Sadia Kibria founded the World Marketing Summit (WMS) to spread an innovative marketing and business culture among marketing leaders. In Kotler’s words, in fact, marketing is ‘a social and managerial process’: society is constantly changing, and therefore marketing must also constantly change in an effective way to interpret social changes.
Today, marketing is called upon to radically rethink itself if it wants to continue to create value for organisations, consumers and communities in a long-term perspective: innovation and advanced technologies create entirely new opportunities and needs in markets. Today, consumers are asking businesses not only to have quality products, but to actively collaborate in the well-being of communities; the available technologies make it possible to develop this action to an extent previously unthinkable. Eighteen topics therefore appear central:
- Marketing in a Complex, Uncertain and Disruptive World
- Customer Centered Marketing Analytics
- Modern Trends and Tools in Brand Building
- The Future of Digital and Social Media, Open AI, Chat GPT and Metaverse
- Sustainability: Value-driven Marketing for People, Planet, and Profit
- Major trends in Omnichannel Marketing
- New Trends in Salesforce Management and its Effectiveness
- The Future of CMOs and Marketing Departments
- Digitalization in progress and its Side Effects
- Effectiveness of Marketing Simulation Games
- Latest Developments in B2B Marketing
- Women in Business and Marketing
- New Trends in the Advertising World and its Agencies
- Leading through Innovative, Value-adding products and services
- Responsible Design Thinking
- Entrepreneurial Marketing
- Peace Marketing
- Transformational Leadership in Disruptive Time
Philip Kotler
Philip Kotler, also known as the “Father of modern marketing,” has tremendously impacted the marketing industry. As the S.C. Johnson & Son Distinguished Professor of International Marketing at Kellogg School of Management at Northwestern University, he has been recognized as the First Leader in Marketing Thought by the American Marketing Association and hailed as “The Founder of Modern Marketing Management” by the Handbook of Management Thinking. Kotler’s outstanding achievements have been acknowledged with multiple awards, including the Distinguished Marketing Educator Award from the AMA, the Distinguished Educator Award from the Academy of Marketing Science, and the Marketer of the Year from Sales and Marketing Executives International. His influence on marketing is undeniable- the American Marketing Association even dubbed him “the most influential marketer of all time.” Kotler’s dedication to his work has earned him a place in the Hall of Fame of Thinkers50 and the admiration of many, including the Economist, who considers him a guru. In 2018, he revealed his latest strategic project, Kotler Impact, which focuses on creating a marketing culture that integrates social and ethical reflection for sustainable and long-lasting economic development. Kotler’s accomplishments and vision inspire many to strive for excellence in their field.
Sadia Kibria
With a bold aspiration to redefine the traditional business landscape, she aims to direct corporate strategies towards a more socially responsible marketing trajectory, encompassing both immediate and peripheral stakeholders. Known as the brain behind socialpreneurship, she has created a concept that goes beyond the standard triad of people, profit, and planet, establishing a robust and practical approach to Corporate Social Responsibility. Her innovative mindset caught the attention of Asia Pacific Times, which honored her as one of the globe’s most extraordinary marketing intellects. Fueled by passion and determination, she’s always eager to devise unconventional marketing experiences and campaigns aimed at enhancing the well-being of women, all life forms, and the world we inhabit. Her unique collaboration with the esteemed Professor Philip Kotler equipped her with the tools needed to proliferate the concept of Socialpreneurship across more than 50 countries worldwide. As the CEO of Kotler Impact, she interacted with international brands to reassess and recalibrate their business strategies for the welfare of all their stakeholders. Her strategic approach includes a broad spectrum of aspects, such as fostering marketing growth, building brand prominence, instigating disruptive innovation, and igniting creativity, all in an effort to transform the way businesses operate and care for their stakeholders.
The Speakers of eWMS 2023
David Aaker
Father of Modern Branding
Raja Rajamannar
Global Chief Marketing & Communication Officer, Mastercard USA
Prof. Henry Mintzberg
McGill University, Canada
Beatriz Bottesi
Marketing Director Facebook, WhatsApp and Instagram, LATAM
Marshall Goldsmith
Executive Leadership Coach, USA
Istvan Kapitany
Global EVP Mobility Shell, UK
Prof. David Reibstein
Wharton Business School, USA
Muralikrishnan B
President Xiaomi, India
H.E. Prime Minister of Bangladesh
Sheikh Hasina
Washington Olivetto
Advertising Icon & Winner 50 Lions at the Cannes Advertising Festival, Brazil
Karla Passeri
Head of Marketing Amazon, Netherlands
Marco Landi
Former President Apple Inc., USA
Prof. Robert Cooper
Business & Management Scientist, Canada
Dr. Hj Omar bin Hj Osman
Vice Chancellor of DRB-HICOM Univeristy, Malaysia
H.E. Minister of Health, Labour & Welfare Japan
Katsunobu Kato
Imane Zaoui
General Business Manager Nestlé, Morocco
Mahim Mishra
Chief Executive Officer Aristo, USA
Mitsu Shibata
Peace Marketing Expert, Japan
Courtney Fingar
Founder FDI, UK
Prof. Russell Belk
Distinguished Professor, York University, Canada
H.E. Vice-Governor Kyoto Prefecture
Akimasa Yamashita
Hermann Simon
Founder HermannSimon, Germany
André Santos
Director Google Tech Professional Services, LATAM
Ann-Sofie Gunnarsson
Global CXO Boxon Group , Sweden
Prof. Vijay Mahajan
Texax University, USA
Virginia Yanquilevich
CEO Dopper, Netherlands
Prof. Michael Jacobides
London Business School, UK
Maia Omiadze
Head of Georgian National Tourism Administration
Omer Senguler
CEO Global Brands, Türkiye
Richard Straub
Founder, Global Peter Drucker Forum, Austria
Prof. Angela Y. Lee
Kellogg School of Management, Northwestern University, USA
Ingolf Wunder
Serial Entrepreneur, Austria
Prof. Sungho Lee
University of Seoul, Korea
Margot Torres
CEO McDonalds, Philippines
Hironobu Akiyama
CEO Inforich Inc, Japan
Carlos Soruco
Cofounder Quantum Motors, Bolivia
Yumiko Murakami
General Partner MPower Partners, Japan
Abdullah Abualnasr
Secretary General at Madinah Chamber of commerce, KSA
Kim Farrell
General Manager Operations & Marketing TikTok, Latin America
Dilhan C. Fernando
CEO Dilmah Ceylon Tea PLC, Sri Lanka
Dr. Massila
Vice Chancellor UTeM university Malaysia
Thomas Kolster
Director Goodvertising, Denmark
Achraf Fayda
CMO Centrale Danone, Morocco
Dr. Asghar Zaidi
Vice Chancellor GC University, Pakistan
H.E. Deputy Minister of Culture & Tourism, Turkey
Ozgul Ozkan Yavuz
Pedro Sampaio
Director of Brand Marketing PicPay, Brazil
Guerino Delfino
Chairman LifeGate, Italy
Eng. Rana AlDababneh
Chief Corporate Communication & Sustainability Officer, Orange Jordan
Marc Oliver Opresnik
CRO Kotler Impact, Germany
Prof. Edyta Rudawska
Vice President, Poland
Denis Rothman
Artificial intelligence Expert, France
Prof. Figen Yilidirim
Head of International Trade Department, Istanbul Ticaret University, Türkiye
Martha Rogers
Cofounder Don Peppers, USA
Luis Martins
Chief Marketing Officer KIT-AR, UK
Diane Gabrielle Tremblay
University of Tuleq, Canada
Hugo Rodrigues
Chairman McCann Worldgroup, Brazil
Angel Bonet
Unltd Spain Foundation
Dr. Mirei Takashima Claremon
Director of Behavioral Sustainability UCLA, USA
Valeria Paiggio
Global Head, Diversity, Equity & Inclusion Kantar, USA
Naoto Kato
CEO Cluster Inc., Japan
Darren Coleman
Managing Director Wavelength Marketing Ltd., UK
Maria Andrews DipM MA
Director Women in Marketing CIC
Kayoko Tsuchiya
CEO Seekers Base, Japan
Dr. Abdullah Yousuf
Chairman NUB Group, Bangladesh
Reem Alharbi
Chief of Strategy & Operations Eye of Riyadh, KSA
Dr. Mazliham Bin Mohd. Su’ud
President MMU, Malaysia
Dr. V Kumar
International Marketing Co., USA
Alice Oliveira
Sr. Director, Global Social Media Strategy and Operations - DELL
Maher Mezher
World-leading Innovation Expert, Qatar
Stefanie Amini
CEO Gossip Media
H.E. Foreign Minister of Bangladesh
Abul Kalam Abdul Momen
Vanessa Berenguel
Chief Marketing Officer ZAP, ANGOLA
Samantha G. Wolfe
Tech Branding Strategist, USA
João Branco
ex-CMO McDonald's LATAM
Kenisha Arora
Educational Consultant UNICEF, Canada
Dr. Igor Mann
Synergy Business School, Russia
Irfan Wahab Khan
CEO Telenor, Pakistan
Germaine Reyes
CEO Synergy Market Research, Philippines
Gabriele Carboni
CEO Weevo, Italy
David Birman
International Business Consultant, Georgia
Marianne Van Keep
CSO Verstegen Spices & Sauces, Netherlands
Raul Amigo
CEO & President UMUNTU SAS, Colombia
Mariusz Soltanifar
Director Kotler Impact, Benelux & Poland
Kanishk Agarwal
Senior Director Judge India Solutions, India
Olya Osokina
Forbes U30 & Founder AIBY Health Tech, USA
Walter Aguilar
Global Luxury Brand Strategist, Panama
Prof. Christine Moorman
Duke University Fuqua School of Business, USA
Dominique Hanssens
Distinguished Research Professor of Marketing UCLA, USA
Darika Lathapipat
President DP University, Thailand
Sahel Mahdi
Co- founder of Mastery Academy, KSA
Rima Ramsaran
Chairperson, COMESA Federation of Women in Business, Mauritius
Sarah Juidette
Deputy Director ENCGC-University Hassan II, Morocco
Luciana Lancerotti
Former Marketing Director Microsoft, Brasil
Toshikazu Numano
Executive Director Sustainable Business Hub Globis University, Japan
Karla Menezes
Polytechnic Institute of Setúbal - ESCE IPS, Portugal
Dr. Linden Brown
Chairman MarketCulture, Australia
Gayane Asadova
Communication Expert, Brand Strategist & Founder of the international PR bureau AsadovaCOM
Ladmir Carvalho
President & Founder Alterdata, Brazil
Camila Escobar Corredor
Vice Chairperson BBVA, Colombia
Richard Straub
Founder, Global Peter Drucker Forum, Austria
Dr. Ron Daniels
CEO UK Sepsis Trust
Maria Belen Silvestris
Chief Marketing Officer Procter & Gamble, Brazil
Marta Bicho
Dean IPAM, Portugal
Dr. Aung Tun Thet
President's Economic Advisor, Myanmar
Prof. Alessandro Mazzu
Digital Marketing Consultant & Personal Branding Strategist, Italy
Elia Guardiola
CEO Serendipa, Spain
Tony Valdez
SVP ACEN, Philippines
Farah Diba Abrantes
Sustainable Marketing, Digital and Consumer Insights Specialist, Brazil
Sian Louw
Chief Executive Officer The K3y, South Africa
Alex Brueckmann
Founder & CEO Brueckmann Executive Consulting, Canada
Carlos Manuel de Oliveira
Book author "Humantech Marketing" & Past-President EMC, European Marketing Confederation
Howard Weinstein
Global Social Entrepreneur
Steve Wunker
Managing Director New Markets Advisor, USA
Tina Asatiani
CEO Palitra Publishing, Georgia
Frank M. Merritt
Executive Chairman TalentQuest, USA
Dr. Varsha Agarwal
Director Research ATLAS SkillTech University, India
Egbert Dommerholt
Hanze University of Applied Sciences, Netherlands
Inna Shcherbakova
PHD, the UN consultant on WIPO and UNOPS issues, Russia
Nino Carvalho
Director Marketing Elevation, Portugal
Takeo Harada
CEO IISIA & President, Research Institute for Japan’s Globalization (RIJAG)
Babak Bajestani
AAV Marketing School Director, Iran
Ira Kaufman
CEO Entwine Digital, USA
Khansa Abu Naji
Managing Director Meshbak, KSA
Moath Fauri
Founder & CEO Astrolabe, Jordan
Prof. Cleopatra Veloutsou
University of Glasgow, UK
Carlos Aires
CEO Marketing Jazz, Spain
Akan Abdula
Founder Future Bright Group of Companies, Turkey
Mauricio Torrico
CEO Checkmark Srl, Bolivia
Marcos Hiller
Partner Hiller Consulting, Brazill
Ynzo van Zanten
Former Chief Evangelist Tony's Chocolonely, Netherlands •
Margaret Rose Grigsby
Executive Coach, INCAE Business School
Sami Cohen
Co-Founder of Leo Institute, Georgia
Mario Olmos
Member Advisory Board Kotler Impact, Bolivia
Ana Pinho
Director Marketing PRIO, Portugal
John
Member of Parliament, Poland
Tuhin Mukharjee
Executive Trainer & TEDx Speaker, India
Siham Malek
Managing Director Integrate Group, Morocco
Yuri Muradyan
Coach MCC ICF
Hiroyuki Suzuki
Executive Vice President, ATR - Advanced Telecommunications Research Institute International, Japan
Liugi Simonetti
Founder Commodore 64, Italy
Dr. Adam Rudawski
University of Szczecin, Poland
Nuno Teixeira
Managing Partner Data Tailors, Portugal
Rodolfo Martinez
Director Innovaciones de Latinoamerica (INLATSA), Central America
Hernando Ruiz-Jimenez
CMO New York Presbyterian Healthcare, USA
Prof. Tomoko Kawakami
Waseda University, Japan
Fariz Jafarov
Director eGov Development, Azerbaijan
Fadil Alnasser
CEO Franchiseme, Saudi Arabia
Pedro Juan Oliva
Director Nestlé, Central America
Vasen Den Dorasami
Managing Director DoraCrea, Mauritius
Maria Galanter
AI & Neuromarketing Education Leader
Diego Ivo
Founder & CEO Conversion, Brazil
Kazuta Sekiyama
Vice President Urban Rig Co., LTD, Japan
Grzegorz Mazurek
Rector Kozminski University, Poland
Kazuhiro Sakurai
CEO Asashi Shuzo, Japan
Bruna Infurna
Head of Global Strategic Accounts LinkedIn, LATAM
Prof. Jagdish Sheth
Emory University, USA
Atsushi Katsuki
President & CEO Asahi Group Holdings, Japan
Julia Schlader
Growth Marketer, Austria
Omar Hayat
Chairman Board of Directors Unity Foods, Pakistan
Prof. Lilian Carvalho
Head of Education Synapse Business Consulting, Brazil
Guga Tsanava
CEO & Founder, Georgian Outlets & Resorts Group
Issei Takino
CEO Mujin Inc., Japan
Dr Sandhir Sharma
Pro Vice Chancellor Chitkara University, India
Prof. Sandra Vandermerwe
Top 50 Best Selling Case Authors & Imperial College London, UK
Andre Zeferino
Founder Work Value Intelligence, Portugal
Francesca Nonino
TEDxSpeaker and aspiring "Master Distiller", Italy
Abdullrahman Zidan
Founder eAmira Academy, Jordan
Prof. Omer Torlak
Istanbul Ticaret University, Turkiye
Adil Cherkaoui
Director Spirit Aerosystem, Morocco
Ichiro Kikuta
Representative of L-Tech Lab & Logistics Journalist, Japan
Rana Issa
General Manager One Eighty Marketing, Syria
Ravin Lama
MD Mind Initiatives & President, American Chamber of Commerce [AMCHAMN], Mauritius
Wouter Bakker
CEO Good Up, Netherland
Cintia Hachiya
Head Of Marketing PicPay, Brazil
Arshad Khan
Chairman Pakistan Television Corporation
Mohammad Vatandoust
CEO VatanZarin Industrial Group
Thais Souza Nicolau
Branding Director Mercado Livre, Brazil
Dr. Madan Mohan Sethi
Consulate General of India, Ho Chi Minh city, Vietnam
Gulnaz Iskakova
National Project Coordinator at UN FAO
Thomas Foscht
Karl-Franzens University Graz, Austria
Massimiliano Nicolini
Director of R&D Artificial Intelligence Olimaint, Italy
Francisco Gallego
Director of Sustainability School Catholica University, Chile
Hamid Farooq
CEO VPL Limited, Pakistan
Thet-Htar Thet
Public and Partnerships Fellow at UNICEF
Prof. Ahmed Tolba
Chair of Management Department American University Cairo, Egypt
Professor Dr., Hiroshi Matsuno
Aarhus University, Japan
Renaud Azema
Chief Executive Officer Vatel, Mauritius
Akylserik Saduakas
Founder of Oasis Conference
Katsura Ito
Chief Learning Officer Microsoft & Commissioner at National Personnel Authority, Japan
Alexandre Kavinski
CMO Mirum and I-Cherry, Brazil
Ariful Islam
Deputy CEO - Meezan Bank, Pakistan
Dr. Thabit Hejazi
Co-founder Mastery Academy, elt & Acadimiat, KSA
Gustavo Nardi
Founder Desnudando el Marketing, Argentina
Patricia Pessoa
Director of Marketing, Branding & Digital Media Whirpool Corporation, Brazil
Mitsu Shibata
Peace Marketing Expert, Japan
Ameed Awad
Digital Transformation Coach, UAE
Shahzad Sadan
CEO Children's of Adam, Pakistan
Gautam Mahajan
President Customer Value Foundation, India
Kunihiko Monbu
CEO GNUS Inc., Japan
Sérgio Ignácio
Neuromarketing INPG Business School, Brazil
Hani AlGhofaily
Chairman Board of Digital Economy Center, KSA
Horacio D'Esposito
Consultant, Professor and Speaker, Argentina
Abdulmajeed Altayar
Chief Marketing Officer Luzan Store, KSA
Dr. Dana Kakeesh
Assistant Professor of Marketing at School of Business, The University of Jordan
Prof. Christian Farioli
CEO ESD Dubai, Lecturer & Book Author
Veena Kumar
Director Competitive Edge Consultants, India
Mohammed Ghandour
Founder & CEO of DigitalGo
Kambis Kohansal Vajargah
Head of Startup-Services at Austrian Federal Economic Chamber
Renata Lamarco
Sr. Director of Marketing Bloomin Brands Outback, Brazil
Shyam Roy
Ex CEO Emtel ltd., Mauritius
Titus Mahumane
Founder Top of Mind - Marketing Agency, Mozambique
Juan Carlos Zapata
CEO of FUNDESA, Guatemala
Dr. Sherif Ismail
Artificial Intelligence Business Expert, UAE
Silvio Menezes
Instituto de Pós-Graduação e Graduação, Brazil
Elena Hurtado
CEO MulticomHBP & Mentor in Brand and Reputation
Pursan Mishra
Founder WISE, USA
Why participate?
The WMS 2023 is a unique opportunity to upgrade your theoretical marketing knowledge to the most advanced state of the art, while at the same time acquiring operational tools to support business development.
The demand for environmental, social and economic sustainability has long been clearly expressed by the market; now something more needs to be done. Businesses are asked to generate a positive impact on the environment and society by radically rethinking the value and ways of creating and sharing it. The main themes of eWMS 2023, are the new conceptual references for a profitable and sustainable business because it is able to respond effectively to the needs of society.
Participation in eWMS 2023 is therefore useful for different professional profiles: to managers who operate with a strong focus on innovation and marketing; to communication professionals; to those who do digital communication in the company; to long-term entrepreneurs and to startups who want to understand and successfully oversee the complex ecosystem in which companies act; to marketing teachers who aim to integrate the most advanced developments in the discipline into teaching.
The macro-themes of WMS 2023
Impatto positivo: cos'è e come integrarlo nella strategia
Di fronte a un consumatore sempre più attento e a un quadro normativo sempre più vincolante, la sostenibilità rappresenta ormai per le aziende una direttrice di sviluppo acquisita. Mentre le imprese e i brand ne diventavano consapevoli, l’asticella si è alzata ancora: la nuova sfida è quella di saper creare un impatto positivo non solo sul proprio contesto di riferimento, ma rispetto alla realtà considerata su scala potenzialmente globale.
Di fronte a un consumatore sempre più attento e a un quadro normativo sempre più vincolante, la sostenibilità rappresenta ormai per le aziende una direttrice di sviluppo acquisita. Mentre le imprese e i brand ne diventavano consapevoli, l’asticella si è alzata ancora: la nuova sfida è quella di saper creare un impatto positivo non solo sul proprio contesto di riferimento, ma rispetto alla realtà considerata su scala potenzialmente globale.
Il tempo in cui alle imprese veniva chiesto di solo essere profittevoli, di rispettare le normative e semmai di restituire qualcosa al contesto in cui operavano con donazioni o sponsorizzazioni è ormai lontano. Oggi, non basta neppure limitarsi a ridurre l’impatto negativo dell’impresa sul contesto sociale e ambientale di riferimento; anche questo è dato per scontato. Bisogna spingersi oltre: ripensare dalle fondamenta il ruolo dell’impresa nella società e puntare a generare un impatto positivo, realizzando iniziative volte a favorire stili di consumo sostenibili e promuovendo comportamenti orientati al bene comune.
È un percorso lungo e complesso, che richiede autenticità, trasparenza, predisposizione all’innovazione e al cambiamento sostenute da progettualità e investimenti adeguati. Occorre quindi dare a questo percorso la massima priorità nella strategia aziendale, e pianificarlo con grandissima cura per non correre il rischio di restare tagliati fuori dalla competizione dei mercati, in un futuro non così lontano. Si tratta, in ultima analisi, di concepire in modo nuovo la relazione tra impresa e contesto, ripensare gli strumenti che imprenditori e manager utilizzano per esercitare la leadership, instaurare una relazione rinnovata con i propri stakeholder: il tutto attraverso un nuovo approccio alla creazione e condivisione del valore.
Su questa base, il WMS Italia 2019 articola la discussione sull’impatto positivo intorno a questi temi:
- Impatto positivo: cosa significa per un’impresa?
- Come integrare l’impatto positivo nella strategia di impresa e di brand?
- Quali sono gli strumenti più efficaci per creare impatto positivo e massimizzarne gli effetti?
- Come valorizzare una strategia di impatto positivo presso gli stakeholder di riferimento?
- Come attrezzarsi professionalmente, a livello personale, per diventare interpreti competenti dell’impatto positivo presso le imprese?
Superintelligenza: ampliare la vision e rafforzare la competitività
La conoscenza sempre più approfondita della mente umana e dei suoi meccanismi ad opera delle neuroscienze, i progressi fatti nella capacità di estrarre conoscenza dai dati per prevedere fenomeni e comportamenti, e perfino le ricerche più avanzate quali quelle dell’ingegneria genetica sono oggi elementi determinanti nell’approccio alle relazioni di mercato. Si parla, in senso generale, di superintelligenza come capacità di gestire informazioni digitalizzate per prendere decisioni in modo enormemente più rapido, efficace e affidabile di quanto la più brillante mente umana saprebbe fare.
L’intelligenza artificiale, l’analisi dei big data, gli algoritmi predittivi e la blockchain sono le tecnologie della superintellingenza che stanno provocando un vero terremoto all’interno delle aziende. E mentre ci si interroga su come servirsi di queste innovazioni per rendere più efficaci le strategie e le tecniche di marketing, il continuo superamento delle frontiere scientifiche già raggiunte apre ulteriori scenari inediti.
In questo adeguamento costante a una realtà che cambia, l’innovazione produce una trasformazione evolutiva solo se riesce ad avere un impatto percepibile e duraturo sul mondo reale mantenendo l’essere umano al centro del processo, come punto di riferimento costante e beneficiario ultimo del cambiamento.
Se un’impresa vuole creare valore e generare impatto positivo, non può prescindere dalla superintelligenza. Deve quindi adottare un approccio multidisciplinare per comprendere ed utilizzare efficacemente le relazioni tra reale e virtuale, tra esseri umani e macchine, tra interessi particolari e bene comune.
Su questa base, il WMS Italia 2019 articola la discussione sulla superintelligenza intorno a questi temi:
- Superintelligenza: cosa significa per un’impresa?
- Quali saranno le prossime evoluzioni della superintelligenza?
- Come può un’impresa integrare la superintelligenza nella propria strategia per rafforzare la propria competitività?
- Come può un’impresa avvalersi della superintelligenza per anticipare i bisogni dei consumatori, conoscerne i processi decisionali e prevedere i trend di mercato futuri?
- Come attrezzarsi professionalmente, a livello personale, per diventare interpreti competenti della superintelligenza presso le imprese?
Schedule
Day 1 - November 6, 2023
Philip Kotler
The Father of Modern Marketing
Marshall Goldsmith
Executive Leadership Coach, USA
Givi Gvetadze
CEO Wendys, Dunkin & Subway
Martha Rogers
Vice-Chancellor Kotler Business School
Mauro Porcini
Chief Design Officer - Pepsico
John Tschohl
The Father of Customer Service
David Aaker
The Father of Modern Branding
Maia Mau
Google CMO, Brazil
Marco Landi
Former Apple CEO & President Questit And Institute Europia
Hermawan Kartajaya
Co-Founder Asia Marketing Federation (AMF)
Hermann Simon
Founder & Honorary Chairman
Sami Cohen
Co-Founder of LEO Institute, Georgia
Richard Straub
Founder And President Global Peter Drucker Forum
Hyangmi Kim
Team Leader, LG AI Research, Korea
Tominaga Mitsuyuki
President & COO Of Asics Corporation
Rob Wolcott
Founder of Twin Global
Ozgul Ozkan Yavuz
H.E. Deputy Minister Of Culture & Tourism, Turkey
Chadi Abounohra
Group Director | Business Development At Issa Group
Takashi Matsuo
Mayor of Kamakura City, Japan
Dr. Darren Coleman
Managing Consultant, Wavelength Marketing Ltd
Prof.Christian Farioli
Best Selling Book Author, Lecturer & Speaker
Sachiko Oonishi
Executive Member of The Board, Executive Vice President Of NTT
Luiz Moutinho
Professor University Of Sufflock, UK
Muhammad Eizaaz Bin Muhammad Redzuan
Chief Executive Officer, Malaysia Rubber Council
Andre Brito
CMO Bauduccos
Marc Oliver Opresnik
CRO Kotler Impact, Germany
Walter A.
Global Luxury Brand Strategist
Mitsunori Kadono
Chairperson Kamoseni Fiber Co., Ltd.
Nancy Maltagliatti
Associate At Im Consumer
Dr. Sandhir Sharma
Vice-Chancellor, Chitkara University, India
Manuel Marcal
CEO And Founder Of Chanceplus
Madyasir Ahmad Basir
Director Of Aab Services & Trading, Malaysia
Dilhan C. Fernando
Chairman, Dilmah Ceylon Tea
Roger Dooley
Keynote Speaker | Author, Usa
Dr. Linden Brown
Marketculture Strategies, Inc.
Seiichi Kanise
President SBI Graduate School
Jos Ral Gonzlez Merlo
CEO De Progreso
Joo Filipe Torneiro
Executive Manager | Marketing And Energy
German Ramirez
Business Consulting And Services
Enrique Portillo
Director Of The Eugenio Garza
Makoto Ogawa
President And Representative Director Plug Inc.
Diego Ivo
Founder And CEO of Conversion, Brazil
Aysel Suleymanova
Director of Communications, Bakcell
Tamta Japarashvili
Head Of Blue Ocean Publishing
Tamar Javakhishvili
Deputy General Director Of Marketing, Socar
Sophio Bazadze
Director Of The European School
Michael Abdelnoor
Executive Leadership Coach, USA
Medea Ghvachliani
Head Of PSP Marketing
Andrey Elizondo
Senior Researcher In Information Infrastructures
Rana Haj Issa
Master In Political Marketing And Communication
Barbara Mrz-Gorgon
Marketing Professor
Lara E. Abou-Zeid
Head Of Marketing Najjar Professional Solutions, Lebanon
Jun Yoon Tae Kim
Senior Executive Vice President Kotra
Emma Arakelyan
Ceo & Founder Of Orion Worldwide Innovations
Yesayi Melik-Yolchyan
Inecobank, Armenia
Samvel Martirosyan
Co-Founder Of Cyberhub
Rem Darbinyan
Founder At Smartclick Ai, Founder And Ceo At Viralmango
Ishkhan Margaryan
Deputy Ceo, Hr Director Dataart Armenia
Ariane Barrientos
Ceo And Founder Of Baral, Tedx Speaker, And Professor
Diana
Founder Of Qamalladin University
Raul Amigo
Ceo & Founder Umuntu Cx Design
PH.D. Seung-Han Lee CBE
Distinguished Professor Of Sookmyung WomenS University
Dr. Sarah Juidette
Encgc University Hassan Ii, Marketingpsj Founder
Shahram Seyf Hashemi
Facilitator Of Branding And Advertising
Silvio Menezes
Assistant Professor At Ipam
Tannia Fukuda
Marketing Director At Seara
Vasenden Dorasami
Managing Director, Doracrea, Mauritius
Malek Al Jaafreh
Managing Director - Flip
Jos Ral Gonzlez Merlo
Ceo De Progreso
Karla Menezes
Polytechnic Institute Of Setbal - Esce Ips, Portugal
Ligia Fagundes
Business School Teacher At Tecnolgico De Monterrey
Dr. Fabio Shimabukuro Sandes
Assistant Professor Of Marketing & Researcher
Dong Won Suh M.D. PhD
Director/Orthopaedic Surgeon
Constanza Isola
Ceo Infinita Marketing, Argentina
Day 2 - November 7, 2023
Allan J. Mira
Business And Category Development Manager
Kouji Miki
Ceo Of Enmono Co., Ltd.
Nino Carvalho
Director Marketing Elevation, Portugal
Yuichi Itabayashi
Executive Officer/Cio Rohto Pharmaceutical Co. Ltd.
Viktoria Zischka
Marketing And Media Expert, Austria
Akio Isowa
Chief Digital Innovation Officer
Ameed Awad
International Digital Consultant & Trainer
Dr. Shivan Ahmed M.
Finance Expert
Rushdi Abdul Rahim
President & Ceo Of Might
Renaud Azema
Chief Executive Officer, Vatel Mauritius
Oak Ella Pak
Strategic Marketing Consultant
Mauricio Andrs
General Manager Of Checkmark Srl, Bolivia
Mario Olmos
General Director En Cds, Bolivia
Marcos Gurgel
Chief Evangelist Officer Ifood, Brazil
Elia Guardiola
Founder Of Storyemotion Online School
Dr. Aree Mohammed Ali
Marketing Expert
Dr. Aung Tun Thet
President'S Economic Advisor, Myanmar
Azreen Abu Noh
Managing Director At Black Forest Golf & Country Resort
Adil Lamnini
Founder Of The Professional Association Of Moroccan Brands
Gae L. Martinez
Chief Marketing Officer And Bancassurance Head Inlife
Abdullrahman Zidan
Founder Of Eamira Global, Jordan
Devang Mehta
Head Of Marketing, Anand Rathi Group
Paulo Henrique Prado
Professor Of Marketing At Federal University Of Parana Brazil
Juliana Saad
Ceo Franklin Covey Education, Brazil
Akan Abdula
Founder Future Bright Group Of Companies, Turkey
Denzil Perera
Mba - Pim, B.Sc. (Marketing Special), Cim-Uk
Salloum El Dahdaah
Chief Executive Officer | Business Strategy, France
Selene Pinto Olivera
Professor At The Bolivian Catholic University
SEO Hyo
Ceo Of Paimore Korea
Sidney Ornelas
Marketing And Management Researcher, Mexico
Ahmad Ali Al Hyari
Business Consultant & Trainer
Lania Ahmad
Founder And Customer Loyalty Program Manager
Hossam Anwar
Training Director At Mastery Academy
Duygu Aydin Aslaner
Istanbul Kent niversitesi, Do. Dr./ Marka Danismani
Abla Khalifeh
Corporate Communication Manager For Midas Group
Gautam Mahajan
President Customer Value Foundation, India
Cleopatra Veloutsou
Professor Of Brand Management
Cho Dong-sung
Chair Professor Assist University
Mr. Areff Salauroo
Ceo Of La Sentinelle Group
Zanear Jabbar Ssali
Partner Of Kotler Impact In Iraq
Micaela Sabja
Experta En Marketing Digital
Professor Dr. Hiroshi Matsuno
Aarhus University, Japan
Leah Marie Ayeng
Marketing Manager At Prestige Paper Products
Joyce Rizk
Chief Executive Officer At Second House Products
Jessy Abou Habib
Chief Operating Officer At White Peaks Solutions
Srgio Igncio
Marketlogo, Professor, Escritor E Palestrante
Anas EL BOUYOUSFI
Founder - Managing Director
Ana Canavarro
Marketing & Communications Specialist & Professor (Phd)
Allison Demas
Chief Executive Officer | Media Insite Ltd.
Zin Min Wai
Marketing Expert In Myanmar
NATO Toronjadze & George Taktakishvili
Marketing Leaders at GAU
Nina Chikvashvili
Founder, American International School - 'Progress'
Artak Aleksanyan
Founder & Ceo At Newmag Publishing
Horacio D'Esposito (HD)
Consultor, Profesor & Speaker Internacional
Denis Rothman
AI GURU
Titus Mahumane
Founder, Top Of Mind - Marketing Agency, Mozambique
Germaine Reyes
CEO - Synergy Marketing Research, Philippines
Ricardo Mestre
Strategic Business Developer I Founder at NapoleonDigitals
Shea Wicramasinghe
MD CBL, Sri Lanka
Sungho Lee
University of Seoul, Korea
Stefany Solano
Senior Sustainability Manager
Shynar Sapar
CMO Idocs, Kazakhstan
Tiago Fleming
Marketing & Comunicao Director, Banco Carregosa Portugal
Rakhi Rana
COO Drools India
Naji Nacouzi
CEO Brasserie Almaza
Mitsu Shibata
Peace Marketing Expert, Japan
Day 3 - November 8, 2023
Dr. Dana Kakeesh
Entrepreneurial Marketing Navigating the New Age Business Landscape
Assistant Professor of Marketing at school of Business, University of Jordan
Diego Ivo
Organic Marketing: a new approach to growth and profitability
Founder and CEO Conversion, Brazil
Mohammad Vatandoust
For businesses to thrive expansion and evolution is neccessary
CEO of the Vatan Zarin Group
Rina Neoh
Value-driven Marketing for People, Planet and Profit
Co-Founder and Managing Director Ficus Capital
Paulo bogas*
Living in the lab without smelling like a cadaver
Marketing & Advertising Specialist, Portugal
Tony Valdez
The journey of marketing sustainability
SVP ACEN, Philippines
Elena hurtardo
Importance of having a personal brand
CEO MulticomHBP & Mentor in Brand and Reputation
Kazuhiro Sakurai
Innovation bought by Sake Brewery
CEO Aasahi Shuzo, Japan
Sergio Ignacio *
Customer-centered marketing analysis
Neuromarketing INFG Business School, Brazil
Khansa Abu Naji **
Women in marketing business
Managing Director Meshbak, KSA
Toshikazu Numano
A Millennium of Value: Important Lessons from a Japanese Company with over a thousand years of history
Executive Director Sustainable Business Hub Globis University, Japan
Gautam Mahajan
Creating Value Alliance- What Value does a Brand add?
President Customer Value Foundation, India
Julia Schlader
Entrepreneurial Marketing
CEO & Founder, Speaker & Coach, Austria
Vasenden Dorasami
Demystifying the new customer behaviour
Managing Director DoraCrea, Mauritius
Hugo Rodrigues*
Chairman MCCANN Worldgroup, Brazil
Katsura Ito
Transformational Leadership- Leadership in human-centric era
Chief Learning Officer Microsoft, Japan
Fadil Alnasser
How the AI could help franchise?
CEO Franchiseme, Saudi Arabia
Alexandre Kavinski
Navigating the challenges of Generative AI in Marketing
CMO Mirum and I-Cherry, Brazil
Carlos Aires ***
The Loyalty Circle
CEO Marketing Jazz, Spain
Massimiliano Nicolini
Innovation and Technology being a part of revolutionizing the modern world
Director of R&D Artificial Intelligence Olimant
Mohamed Akkbar Daniel
Transformation journey of automotive distribution
DRB-HICOM Univeristy
Silvio Menezes
Invisible impact and exploring the side effects of Digital Transformation
Postgraduate and Undergraduate Institute, Brazil
Titus Mahumane
Founder Top of Mind - Marketing Agency, Mozambique
Arshad Khan
Leading through Innovative, Value-adding Products and Services
Chairman Pakistan Television Corporation
Sherif Ismail
Marketing in a VUCA world
Artificial Intelligence Business Expert, UAE
Robert cooper
Accelerating Product Innovation: 5th Generation NP
Business & Management Scientist, Canada
Mariusz Soltanifar
Digital Marketing: Integrating Strategy, Sustainablity and Purpose
Country Partner KI, Poland & Netherland
Achraf Fayda
The brand story of Jamela
CMO Danone, Morocco
Ladmir Carvalho
Lead through innovative, value-added products and services
President & Founder Alterdata, Brazil
Kazuta Sekiyama
ESG Marketing Oppurtunity with real environmental impact
Vice President Urban Rig Co., LTD, Japan
Alice Oliveira
The new world of business, the human factor and the legacy of Marias
Sr. Director, Global Social Media Strategy and Operations - DELL
Maia Omiadze
Georgian Tourism and Marketing approach
Head of Georgian National Tourism Administration
PROFESSIONAL
NOVEMBER 6 & 7
Full WMS access
(06-07 November 2023)
E-certificate
of WMS attendance
Digital ID
Exclusive content in multiple languages
Learning on demand (1 Month)
Big Bang Book 2023
Access to the Kotler
Impact University
Programs
Aristo (short learning program)
7-days free membership
$249
STUDENT PLUS
NOVEMBER 6 & 7
Full WMS access
(06-07 November 2023)
E-certificate
of WMS attendance
Learning on demand (15 Days)
Digital ID
Exclusive content in multiple languages
Big Bang Book 2023
Access to the Kotler
Impact University
Programs
Aristo (short learning program)
7-days free membership
$149$99
STUDENT
NOVEMBER 6 & 7
Full WMS access
(06-07 November 2023)
E-certificate
of WMS attendance
Digital ID
Exclusive content in multiple languages
Learning on demand (1 Month)
Big Bang Book 2023
Access to the Kotler
Impact University
Programs
Aristo (short learning program)
7-days free membership
$99FREE
Participants will be asked for a short biography.
Who we are?
The World Marketing Summit (WMS) is an independent global organization committed to “Creating a Better World through Marketing”. World Marketing Summit is a brainchild of the Father of Modern Marketing, Philip Kotler. WMS unites some of the most innovative minds from corporate, public, non-profit and academic spheres to explore ways to integrate marketing solutions with action to tackle socio-economic issues. WMS aims to initiate global movements through marketing strategies that lead to a positive impact on society and on the lives of future generations.
Contributors
