Paolo Gallo

Kozo Takaoka

Why do we have to change and transform? How do Japan develop a sustainable growth model?  What is the difference between INNOVATION and RENOVATION?  What is a customer?

Kozo Takaoka focuses on the “New Reality” in Japan: he analyzes the New Reality Problem Solution (NRPS) method based on Nestlé and Amazon performance and the Effect of Covid-19 Pandemics on the market.

Prof. Philip Kotler

• How will Capitalism be affected from pandemic? • When the Coronavirus is over, which companies will recover and which will lag over? • How long will take the recovery? • What is the difference between Traditional Capitalism and Social Capitalism? • What are the changes in consumer behavior? What are the Major Tools of the new marketing? • How the pandemic is affecting our customers and our lives?

Professor Kotler in his deep speech for the eWMS 2020 has taken an in-depth look into the past and present of consumerism. He has identified and described the changes in consumer trends and behavior resulting from the impact of COVID-19. In his video analyses the problem of COVID-19 and how the pandemic is affecting our customers and our lives. He shows some strategies and tools that are used in making your business success greater.

Sadia Kibria

Which are the trends of the companies during the COVID-19? How consumers behavior is changing over the time? Which is the purpose of companies?

The social entrepreneur pursues a mission and vision to change the society. Sadia Kibria speech will introduce us to the concept of Sociopreneurship starting from the fact that we are facing global pandemic and problems become global.

Enrico Foglia

• Which role will I play in the next 2 years? • What about marketing? • What kind of business was the Phoenician activity? • What are the marketing principles?

Starting from the Confucius quote “Study the past if you want to define the future”, Enrico Foglia shares his own experience in marketing technology innovation in order to give us a different perspective to manage all the changes we are facing in critical time.

Francesco Venturini

• What are the main drivers for e-mobility? • What are the benefits of electric vehicles? • Are normal cars more efficient than e-cars (power, speed, sustainability)? • Can e-cars perform like normal cars?

As the world is changing fast, customers’ needs are also changing fast. Francesco Venturini, CEO of ENEL X, the leader in the electricity industry and services, shows the importance of e-mobility and how it simplifies the life of all people.

Prof. Michael G. Jacobides

What is the effect of the COVID-19 Crisis on the whole world? • How the companies will be able to survive? • Who are the companies that will gain advantage? • How to face this crisis?

Professor Michael G. Jacobides video talks about the effect of the important crises that have historically disrupt economies and society, from Black Death to World War and SARS: which are, now, the effects of the COVID-19 Crisis on the whole world?

Laura Ries

• What are the principles of positioning to succeed in the 21st century? • Why most successful companies of the last century are not doing well today? • How to create winning brands in this new scenario?

Laura Ries will drive us into The Five positioning principles for companies who want to succeed in their markets of the 21st Century.

Roberto Basso

• How can employees improve their skills? • How can a leader provide a better working environment? • Does a human based approach create better results for companies and customers? • Will this human-based strategy survive the new crisis?

This speech of Roberto Croci explains how marketing is emerging as a human-centered conversation that is evolving to become a better strategy continuously renovating.

Romano Prodi

• Will trade be affected by the increase of internal production? • Will this pandemic affect relationship and diplomacy between countries? • How can countries promote the recovery of the industries most affected by this pandemic?

Romano Prodi will show how the global economy will change in the post-COVID era. Hi-tech is the only market that will strongly survive moving the focus from global to regional autonomy, probably pushing another wave of governmental intervention.


New Marketing
to Meet Sustainability