Year: 2020
Philip Kotler
• How will Capitalism be affected from pandemic? • When the Coronavirus is over, which companies will recover and which will lag over? • How long will take the recovery? • What is the difference between Traditional Capitalism and Social Capitalism? • What are the changes in consumer behavior? What are the Major Tools of the new marketing? • How the pandemic is affecting our customers and our lives?
Professor Kotler in his deep speech for the eWMS 2020 has taken an in-depth look into the past and present of consumerism. He has identified and described the changes in consumer trends and behavior resulting from the impact of COVID-19. In his video analyses the problem of COVID-19 and how the pandemic is affecting our customers and our lives. He shows some strategies and tools that are used in making your business success greater.
Sadia Kibria
Which are the trends of the companies during the COVID-19? How consumers behavior is changing over the time? Which is the purpose of companies?
The social entrepreneur pursues a mission and vision to change the society. Sadia Kibria speech will introduce us to the concept of Sociopreneurship starting from the fact that we are facing global pandemic and problems become global.
Enrico Foglia
• Which role will I play in the next 2 years? • What about marketing? • What kind of business was the Phoenician activity? • What are the marketing principles?
Starting from the Confucius quote “Study the past if you want to define the futureâ€, Enrico Foglia shares his own experience in marketing technology innovation in order to give us a different perspective to manage all the changes we are facing in critical time.
Francesco Venturini
• What are the main drivers for e-mobility? • What are the benefits of electric vehicles? • Are normal cars more efficient than e-cars (power, speed, sustainability)? • Can e-cars perform like normal cars?
As the world is changing fast, customers’ needs are also changing fast. Francesco Venturini, CEO of ENEL X, the leader in the electricity industry and services, shows the importance of e-mobility and how it simplifies the life of all people.
Michael Jacobides
What is the effect of the COVID-19 Crisis on the whole world? How the companies will be able to survive? Who are the companies that will gain advantage? How to face this crisis?
Professor Michael G. Jacobides video talks about the effect of the important crises that have historically disrupt economies and society, from Black Death to World War and SARS: which are, now, the effects of the COVID-19 Crisis on the whole world?
Kozo Takaoka
Why do we have to change and transform? How do Japan develop a sustainable growth model? What is the difference between INNOVATION and RENOVATION? What is a customer?
Kozo Takaoka focuses on the “New Reality” in Japan: he analyzes the New Reality Problem Solution (NRPS) method based on Nestlé and Amazon performance and the Effect of Covid-19 Pandemics on the market.
Giuseppe Stigliano
• What is the meaning of Digital Transformation? • What are the difficulties for companies to deal with Digital Transformation? • What are the effects of pandemic on Digital Transformation? • What should be done to keep a business on its feet despite Pandemic shocks? • Do you believe that we need now more than ever retail marketing?
Giuseppe Stigliano explains how businesses should take advantage of the so-called “Perfect storm†in order to go through it and avoid recession. The speech analyses the solutions a business should apply depending on its scope of work to keep on operating.
Ahmad Roosta
How to Identify high end and high-tech segment and customers expectations and values? Using Multi level & network marketing is enough to increase sales and expanding market? How to develop 5Aps as attractive marketing mix including? Will Hardware, Brainwhere and software of digital marketing meet the requirement of internet and virtual market?
Different type of customer, in different part of world have different needs, expectations, values and wants. Professor Ahmed Roosta will teach how to deal in the new market arena.
Alberto Levy
What is Recursivity? What is the difference between Distinctive Competences and Competitive Advantages? What do you need to improve the formulation of the strategy? What is the concept of PURPOSE? What are the five levels of LEARNING?
In the next speech, Alberto Levy presents the PENTA model which we can analyze, transform, or reinvent a complete company.