How technology particularly mobile phones have contributed in the growth of marketing in the last ten years? How COVID has affected consumer buying behavior? How technology is making things easier for the businesses and consumers in the new normal?
Poramate Minsiri in his talk about the increasing role of technology in the business and how it is positively impacting the way marketing is carried out by companies. He talks about the new normal and how technology is helping to connect businesses and consumers in the post COVID world. He explains his idea of how to effectively use technology for the mutual benefits of companies and consumers.
Year: 2021
Hamad Al Hajiri
In the new normal, how to engage the customer? How can businesses use digital marketing to interact with the customers in the time of pandemic and even after it? How important is it to understand customer behavior?
Hamad Mubarak talks about the importance of digital marketing and how companies can utilize it to reach their customers and interact with them. Digital marketing has become a crucial tool for the companies in the age of pandemic. For marketing it is important that companies understand their customers. He suggests that even if companies have small customer lines, they need to make sure those customers are happy and engaged.
Dennis Wakabayashi
How experiences and anecdotes can shape the future? How greatness and empathy can help and expand the business? How can methodology shape and innovate the future? How can the smallest of things innovate and inspire minds to make big decisions?
Dennis Wakabayashi shared his journey of success through his experiences and anecdotes and how they shaped him into a better person and businessman. He also explains how artificial intelligence, customer experiences etc. can be all utilized to make a world a better place to live in.
Howard Tullman
How new technologies will continue to change the way we work and the way we live? What is going to be the role of technology in the post pandemic era? What are going to be the changes in the way of doing business in the time of COVID-19? What are the main drivers of change? What should be the strategy of the businesses in dealing with the new changes?
Howard Tullman in his talk shares his idea of the changes that are taking place and will accelerate in the future. He talks about how technology is and will keep on transforming our businesses and lives, and how companies are incorporating technology into their business and making sure to accelerate their growth in the time of COVID. He explains that how businesses will have to think about the buying needs and demands of the consumers and make strategies using technology and digital marketing.
Shahin Fatemi
#Business
Why is rebranding important for the evolution of a business? Why is it imperative to know the needs of the customer? Why is it essential to find the roots of the business? How can a brand influence the lifestyle of a customer?
In the speech Shahin Fatemi talks about how adapting to the change brings positive changes to the business and how it enables the brand to grow. She further explains that a business should always remain close to the roots and not forget its origin. Staying close to ones origin helps gain confidence of the customers
Hermawan Kartajaya
What is the importance of pandemic transformation to reach cooperation? How is social power more powerful than political power? How do corporate communicators and lobbyists support the organization? Why are values and norms important in marketing and customer management?
Kartajaya highlights the importance of values and norms within the organizations in the post pandemic world. He suggests that global crises can be managed and transformed through Franklin Delano Roosevelt’s 3Rs; relief, recovery and revolve as the social system is more commanding and influential. Being a co-founder of world marketing for room W. M. F., Kartajaya emphasizes that lobbying provides and supports companies, countries and institutions ultimately supporting the post pandemic marketing, policy making, cooperation and multi-dimensional technology. He emphasizes that the balance between social and political power is absolutely necessary, so government, economic players and social influencers, such as NGOs, hold an immense importance in formulating the policies.
Mariela Pérez Chavarría
How has the pandemic affected the policies for the companies and altered the environment? What does it mean that a new business model is based on intangibility? What is the key to differentiate one company from another? Is the reputation of a company synonymous to the image of the company?
Mariela Perez’s discussion was focused on the reputation of a company and why it is important. She discussed how the present economy and the future of companies is shaped by reputation. The new business model she suggests is built on reputation, which is different from the image of a company. The element of reputation is as such that it can neither be sold nor be bought and it is specific for every company.
Sohail Naqvi
Why is education the subject of paramount importance in Pakistan? Why is Pakistan still a part of the developing world? Why has the productivity of Pakistan not increased? Why basic health has to be a priority and is it a sustainable path towards development? Why is higher education not a luxury in Pakistan?
Sohail naqvi is discussing the problems Pakistan is facing as an underdeveloped country. In which education is on the top. He talks about building a higher educational system for the young entrepreneurs, so that innovation can be brought in Pakistan.
Irfan Wahab Khan
How pandemic has created new opportunities for technology and innovation? How consumer mindset changed after the pandemic? Why is the role of technology important in marketing? Why is “digitization” considered the future?
Khan highlights that pandemic has entirely changed everything in terms of innovation, connection, productivity, marketing and customer service. He elaborates that almost everything around us has become digitized i.e. energy solutions, solar energy, electric cars etc. since the pandemic, customer demands and values have changed. Other than pandemic, the availability of new tech devices has granted access to various social media platforms that make and break the survival and marketing value of brands. He states that technology was there for the past ten years but the pandemic has brought a great shift creating many advantageous marketing strategies for businesses. Khan further emphasizes that the future is for sure digital which is why it is necessary to explore and learn about new digital channels and strategies.
Roy Zhou
How to empower businesses through intelligent marketing? How COVID has challenged the growth of enterprises? Why do good marketing campaigns have good results?
Joel highlights that digital transformation of brands empower them and improve their marketing globally which eventually leads to the growth of enterprises. Technology, data science and artificial intelligence help in designing the intelligent marketing to focus on brand and business building. But, Joel emphasizes, that approach and models needs to be more customer centric that business or profit centric. Data science can build new foundations for data gathering and understanding mindsets. He suggest that intelligent marketing help brands to become more integrated to give consumers pleasant experience. If the marketing campaign is designed thoroughly it will bring out the best results.