What are appealing Chinese websites? Why did the Chinese government not stop the infrastructure stimulating the economy? Why couldn’t the government adapt to a new normal? Why is the infrastructure of the real estate market in China almost saturated? What are the fundamental factors that have continued in the past 1.5 years?
Dr. Di Deng is talking about the concept of new normal in business and marketing, and how the new trend in getting famous in the Chinese market place. He also talked about the economy and development of industries during the pandemic and how the new entrepreneurs can develop a successful industry by telling different stories of some famous industries.
Year: 2021
Prof. David Reibstein
How does the brand affect the economy of a country? Why is it important for the companies to invest in the brands? How can the value of a brand be defined? How a country benefit from the image of a brand? How brand campaign benefits the economy of the country? How customers perceive the marketing of a country?
David Reibstein talks about how marketing has shaped the economy of the countries. He talks about a few examples which have benefited the various countries of the world because of the marketing campaign done right at the right time.
Dr. Thomas Foscht
How is modern retailing like retailing over 200 years ago despite modern technology? How can retailers utilize artificial intelligence to improve and expand the shopping preferences of the customer? How can the retailers avoid and minimize the negative shopping experience of the customers? What will be the new retailing normal in the pandemic era?
Thomas Foscht in his speech talks about ways in which the shopping experiences of the customers can be made more enjoyable and less boring. He is of the view that artificial intelligence can bring about huge changes in the experiences of the customer.
Karla Oliveira Menezes
What is marketing and how is it important? How can we restructure and redefine through marketing? How can you apply neuroscience into marketing strategy?
Karla in her speech discusses what marketing is, and she gives her insight on marketing, which she considers as a kind of science. She furthers her discussion involving neuroscience and its application in the industry of marketing. Karla highlights how human emotions are at play when making such decisions, and they cannot be overlooked.
Henry Mintzberg
Why is there imbalance in society and the lack of balance between sectors? What are the three sectors of power? What are the three most common ways of going out of balance? What is populism? Why is getting into marketing a problem? Why do most countries have their public sectors private?
Henry Mintzberg is talking about the issues our society is facing, and the most common one is being out of balance and marketing. He also talked about the problem that is related to the pandemic. He also talks about the causes of these problems. He also discussed the issue of pollution.
Rawit Hanutsaha
How skills are needed to redefine the work? What is the basis of the artificial intelligence which governs our daily life? Why is it important to learn the skills which have gone obsolete? Why is adaptation to new and modern skills important? Why upgrading a set of skills considered essential in this short life? Why is critical thinking important in today’s modern world despite knowing a set of skills? Why is re-thinking an important concept? Why is education and knowledge essential in today’s modern world?
Rawit Hanutsaha discusses how important it is to adapt to new skills but also have knowledge and education related to the old set of skills which have gone obsolete in this modern world. He further discusses the importance of critical thinking.
Prof. Jagdish Sheth
Has the shift from physical first to digital first become the new reality? What has been the impact of the pandemic on marketing and on consumer behavior? What does it mean by globalization of competition?
Professor Jagdish talks about the consequences of the pandemic on marketing and how this pandemic has altered consumer behavior. He believes that due to the pandemic the business markets have faced a disruption because the global economy got shut down. However, the pandemic has imposed changes in economy, marketing and on customer behavior that tend to be permanent. Internet and social media, he argues, have had a huge impact on economy, marketing and consumer behavior. There is a new generation, which does not follow the ways of the older generation.
Dr. Mahmood Mohamadian
How pandemic changed the future of marketing globally? Why is understanding data sciences combined with marketing is important to know? Why are marketing ethics important to be recognized? What makes technology important in times of pandemic to run companies?
Mohammadi highlights that dimensions to understand marketing have changed since the pandemic. Earlier, businesses were taking decisions based on their intuitions, but COVID has increased the relevancy of data science in order to understand consumer behavior. He suggests that every problem brings challenges and opportunities i.e. technology advancement. Now businesses are revolving around data driven marketing because it helps gather information regarding consumers, suppliers and stakeholders. He elaborates, though humankind has advanced capacity in today’s world, we are still lacking marketing ethics. Marketing is about providing value for money which is why following legal guidelines is of grave significance. We as marketers need to pay more attention to ethics and technology.
Mohammed Hathut
How is marketing an amazing tool to reach out to almost every segment? What is meant by scarcity marketing? Do you really need to define your targets for running a successful marketing campaign?
Dr. Hatut shares three different stories in his speech to help the audience understand the vitality of marketing, and how they need to be specific and target their audience accordingly to run a successful marketing campaign. He further lays down important strategies of understanding the customers, such as why are they buying a certain product and why they are not buying other products. By giving examples of famous companies, emphasizes that marketing is all about influencing the customers.
Royke Tumilaar
How bank strategies can help in empowering SMEs to go global? How much growth of small businesses has taken place in the last five years? Where SMEs are lacking since the COVID has grappled the world? How strategic positioning can strengthen international banking capabilities?
Tumilaar suggest that banking system can play a vital role in in empowering and strengthening the performance and presence of SME in global arena. He highlights that global banking systems have the vision to make 200,000 networks located in Singapore, Hong Kong and Indonesia. He states that businesses have been growing despite the pandemic and profit has increased globally by employing more strategic and efficient initiative. Tulimaar advocates that small businesses have seen a record growth of 13% in past five year tenure. He elaborates that although SMEs are lacking product distribution as compared to others in market, improvement in strategies have has made businesses to contribute 21.6% globally.