Why is there imbalance in society and the lack of balance between sectors? What are the three sectors of power? What are the three most common ways of going out of balance? What is populism? Why is getting into marketing a problem? Why do most countries have their public sectors private?
Henry Mintzberg is talking about the issues our society is facing, and the most common one is being out of balance and marketing. He also talked about the problem that is related to the pandemic. He also talks about the causes of these problems. He also discussed the issue of pollution.
Year: 2021
Rawit Hanutsaha
How skills are needed to redefine the work? What is the basis of the artificial intelligence which governs our daily life? Why is it important to learn the skills which have gone obsolete? Why is adaptation to new and modern skills important? Why upgrading a set of skills considered essential in this short life? Why is critical thinking important in today’s modern world despite knowing a set of skills? Why is re-thinking an important concept? Why is education and knowledge essential in today’s modern world?
Rawit Hanutsaha discusses how important it is to adapt to new skills but also have knowledge and education related to the old set of skills which have gone obsolete in this modern world. He further discusses the importance of critical thinking.
Prof. Jagdish Sheth
Has the shift from physical first to digital first become the new reality? What has been the impact of the pandemic on marketing and on consumer behavior? What does it mean by globalization of competition?
Professor Jagdish talks about the consequences of the pandemic on marketing and how this pandemic has altered consumer behavior. He believes that due to the pandemic the business markets have faced a disruption because the global economy got shut down. However, the pandemic has imposed changes in economy, marketing and on customer behavior that tend to be permanent. Internet and social media, he argues, have had a huge impact on economy, marketing and consumer behavior. There is a new generation, which does not follow the ways of the older generation.
Dr. Mahmood Mohamadian
How pandemic changed the future of marketing globally? Why is understanding data sciences combined with marketing is important to know? Why are marketing ethics important to be recognized? What makes technology important in times of pandemic to run companies?
Mohammadi highlights that dimensions to understand marketing have changed since the pandemic. Earlier, businesses were taking decisions based on their intuitions, but COVID has increased the relevancy of data science in order to understand consumer behavior. He suggests that every problem brings challenges and opportunities i.e. technology advancement. Now businesses are revolving around data driven marketing because it helps gather information regarding consumers, suppliers and stakeholders. He elaborates, though humankind has advanced capacity in today’s world, we are still lacking marketing ethics. Marketing is about providing value for money which is why following legal guidelines is of grave significance. We as marketers need to pay more attention to ethics and technology.
Mohammed Hathut
How is marketing an amazing tool to reach out to almost every segment? What is meant by scarcity marketing? Do you really need to define your targets for running a successful marketing campaign?
Dr. Hatut shares three different stories in his speech to help the audience understand the vitality of marketing, and how they need to be specific and target their audience accordingly to run a successful marketing campaign. He further lays down important strategies of understanding the customers, such as why are they buying a certain product and why they are not buying other products. By giving examples of famous companies, emphasizes that marketing is all about influencing the customers.
Royke Tumilaar
How bank strategies can help in empowering SMEs to go global? How much growth of small businesses has taken place in the last five years? Where SMEs are lacking since the COVID has grappled the world? How strategic positioning can strengthen international banking capabilities?
Tumilaar suggest that banking system can play a vital role in in empowering and strengthening the performance and presence of SME in global arena. He highlights that global banking systems have the vision to make 200,000 networks located in Singapore, Hong Kong and Indonesia. He states that businesses have been growing despite the pandemic and profit has increased globally by employing more strategic and efficient initiative. Tulimaar advocates that small businesses have seen a record growth of 13% in past five year tenure. He elaborates that although SMEs are lacking product distribution as compared to others in market, improvement in strategies have has made businesses to contribute 21.6% globally.
Ahmad Almusained
What is marketing communication? How can marketing communication help to reach, influence and spread awareness among people? Why is today interaction between the government and private sector important? How certain campaigns can help gain people’s attention for preserving the environment? Is marketing one of the reasons for overcoming the Corona crisis?
Ahmad Almusained talks about the importance of initiatives to mitigate the efforts of coronavirus, and suggests that the main tool to do this was marketing communication. He has highlighted how the use of marketing communication has helped the government, along with private sector organizations to spread awareness among the public about the environment. Although the pandemic is still ongoing, marketing communication has helped in controlling it. Talking about initiatives to move towards Green Saudi Arabia, he focused on how Marketing campaigns have helped the government to reach out to maximum number of people and influence them.
Andres Ibanez
What are the four success factors which are considered extremely important for the three successful Chilean companies? How Crystal Lagoon has used the Technology and digital to emerge as a successful company? How the data algorithms are utilized by the companies for enhancing their sales? How does the combination of artificial intelligence and deep science help create an environment friendly product?
Andres Ibanez shed light on the success factors which could benefit small, medium and large businesses in the future. He gave an insight into how the technology along with the Artificial intelligence could boost up the growth as well as the success rates of the businesses.
Imaad Baalbaki
How are new realities shaping the future of the consumer market? Why is customer satisfaction necessary? How communication and relationship building have empowered consumers to have power over providers? What is the role of technology in making people more aware?
Baalbaki emphasized that customers are the main force behind business management, marketing and philosophy. Technology has assisted consumers realize the control and influence they have over businesses. Customers now demand satisfaction and value for their money. He suggests that we are in the age where the power is invested in technology because it has introduced consumers with plenty of opportunities i.e. business models and mobility. He further states that on one hand technology has introduced flexibility, but on the other hand it has reduced the human face-to-face interaction. Innovation in technology has enabled consumers to progress from conventional practices models to more value oriented models. Businesses and companies still sticking to old models are more likely to lose customers and market leadership.
Prof. Hirotaka Takeuchi
What is product development? How should organizations in Japan benefit from digital marketing?
What is the role and responsibility of a manager? Why is it important for a manager to be consistent?
Prof. Hirotaka Takeuchi shares his experience of strategy formulation and project development and teaching strategy at one of the most prestigious universities in the world. He talks about the stages of project development and the role of marketing. He talks about his Harvard business reviews and talks about the characteristics of a good manager.