Why are digital products using digital channels to promote their products? Why an individual company can’t do everything by themselves? Why is it important to have a partner in marketing? What kind of distribution happens in emerging markets?
Mahtab Uddin Ahmed is talking about the new trends and techniques for the growth of marketing. He also discussed some significant methods to make more money. He discussed that the internet and phones are the fastest ways of increasing the growth of one industry and their products in digital ways.
Year: 2021
Russ Klein
Is social impact a strategy or responsibility? How can a brand’s opportunity to grow be utilized in the right manner? What is purpose driven corporatism? What is conscious capitalism?
Russ Klein advises companies and brands that there can be no greater good without common good. He further says that both science and art should be utilized to raise important managerially relevant issues for marketers that will in turn throw light on the intersection between marketing and public policy. He believes that this is the future of discipline. At the same time, he recommends that public policy is for all the public. He asks corporate chieftains’ companies, brands and marketers, marketing academics for another opportunity to become part of the solution or as unity.
Prof. David Reibstein
How does the brand affect the economy of a country? Why is it important for the companies to invest in the brands? How can the value of a brand be defined? How a country benefit from the image of a brand? How brand campaign benefits the economy of the country? How customers perceive the marketing of a country?
David Reibstein talks about how marketing has shaped the economy of the countries. He talks about a few examples which have benefited the various countries of the world because of the marketing campaign done right at the right time.
Thannithi Apichaichotrat
How do we marketing business using conversational commerce? What is the idea behind conversational commerce? How we are using social media for our marketing? What is the role of digital marketing in the success of our business? How is the consumer behavior in Thailand?
Thannithi the Co-Founder of Small World for Kids talks shares his experience of running the business. He started his journey nine years ago and now he explains how he used digital marketing as a tool for the growth of his business and why it is important to study consumer buying behavior. He shares his idea of conversational commerce and provides tips for the marketers to successfully implement it as marketing strategy for their business.
Nina D. Aguas
What is the importance of devices in fulfillment of responsibilities? How has the advancement of technology has affected face-to-face interaction at offices? Why is the well-being of employees necessary to empower an organization? How availability of technology helped the operations going from home during pandemic?
Nina Aguas highlights that, on one hand, introduction and advancement of technology has helped in taking up the professional responsibilities more actively. But on the other hand, Aguas insists, technology has created hindrances in face-to-face communication. During the pandemic, technology proved to be very convenient in keeping the engagement, performance and operation of the workplace going. Aguas emphasizes that employees and their well-being comes first because they ensure the smooth delivery of tasks to the customers and stakeholders. She further states that a conducive environment for the employees is a must because if companies adopt harsh stance on returning to work during a pandemic may cause them loss of workforce. Flexible work environment for male and especially female employees contributes to having a healthy and rewarding workplace.
Masato Aoki
Amir Paracha
Why is there a need to reimagine models of marketing to capture future goals, get on the front line to grow that on the front line of society? What forces in this age demand a new paradigm for business? When the main focus of consumers is turning to human relationships and betterment, what should be the new market philosophy?
Amir Paracha talks about the changes that brands have to adopt in order to stay in the market. For example, one of the biggest and most prominent examples of change of behavior of customers towards a brand is that they expect the brands to have a say and narrative about societal issues. He suggests that brands need to be led by some purpose in order to make an impact on the society and environment.
Dr. Dan Visitchaichan
What are basically four types of mounting skill sets that we need for marketing professionals to drive innovation in today’s so-called normal business environment? How to build a generation of community leaders and social entrepreneurs? Why is it important to focus on alternative means of educating the students in the contemporary world?
Dr. Dan Visitchaichan focused on alternative forms of education for training people to become successful entrepreneurs and leaders. In his discussion he focused more on building organizational skills that will help people make rational decisions. He emphasized that education should not be merely about literacy rate or confined to numeric skills, it should be more about organizational skills. He highlighted habits that need to be developed by the marketing individuals to drive innovation.
Marc Oliver Opresnik
How innovation management can ensure one’s success during and post pandemic? Why is the profound understanding of marketing and customer behavior necessary? How instilling strong vision in teams better the communication with stakeholders? Why is value oriented relationship required within companies to increase collaboration?
Marc emphasizes the strategic enablers for innovation nourish the organizations to establish long lasting competitiveness. But in order to utilize those enablers and understand customer behavior, clarity of vision is important. He suggests that traditional and value oriented focus of companies creates influence on media, stakeholders, suppliers, communicators, collaborators and customers. He suggests that if teams have not tried ways and ideas before, it should not become a hindrance; rather , teams can evaluate their uniqueness and values on the basis of new concepts. He advocates that delivery of superior quality services and goods i.e. producing, supplying and manufacturing, through innovative leadership builds perceptions of stakeholders. Repetitive behavior within organizations damages strategy building and fails to create new successful business models.
Ibrahim Hegazy
What is going to be the future of the market in the Post pandemic? How COVID has changed marketing techniques in Egypt? How has digitalization improved marketing? What is the power of social media influencers in the new marketing world? Why is it important to talk about customer experience and to address the issues in the buying of products and services?
Ibrahim Hegazy who is a marketing professor and a former member of Egypt’s parliament talks about the prospects and challenges of marketing in the post pandemic in Egypt. He explains the new marketing trends that have emerged and the ways to improve customer experience and satisfaction. The importance of having good marketing graduates so they can come up with improved strategies to handle the marketing needs of today’s world.