What is going to be the future of the market in the Post pandemic? How COVID has changed marketing techniques in Egypt? How has digitalization improved marketing? What is the power of social media influencers in the new marketing world? Why is it important to talk about customer experience and to address the issues in the buying of products and services?
Ibrahim Hegazy who is a marketing professor and a former member of Egypt’s parliament talks about the prospects and challenges of marketing in the post pandemic in Egypt. He explains the new marketing trends that have emerged and the ways to improve customer experience and satisfaction. The importance of having good marketing graduates so they can come up with improved strategies to handle the marketing needs of today’s world.
Year: 2021
Obaid Bin Zakria
How has pandemic impacted the sector of education globally? How has digital transformation penetrated the sector of education? How to improve education and training within the futuristic perspective?
Obaid bin Zakria gives valuable insights on how the sector of education has suffered due to the pandemic and how a huge number of students and educational institutions faced crisis. According to him the biggest impact was on the long practiced interactive teaching and learning methodology, which transformed from face to face interaction, mostly online processes, interchangeable use of distance learning with online education. This not only put emotional stress on the students but also affected the teaching faculty. It demanded more interactive learning environment as part of the broader digital transformation to ensure that the education institutions remain fully functional, which imply that most of the educational reforms or developments would reach out equally too much broader community irrespective of their location and socioeconomic status
Dominique M. Hanssens
Is the growth of the business driven by the tactics of marketing? Does marketing have a part in maintaining the sustained growth of the business? How to ensure that growth of a business is evident? What are the relevant metrics of the business performance to consider? What should be the aspects of the marketing which have a direct role on the growth potential of the business?
Dominique’s, being a professor of marketing at UCLA highlights important aspects on the marketing for growth of a business. He sheds light on the marketing of growth since he believes that during the pandemic certain tactics of marketing were shaped and redefined because of some uncertain conditions of the business.
Kai Hong
How have marketing strategies changed in the last 30 years? How has marketing transformed in the last ten years? How to build an infrastructural structure to support the new marketing ways?
How innovation has changed marketing in china? How China is using digital apps as a digital marketing tool?
Kai Hong in his presentation at the World Marketing trends talks about the latest marketing tools and how they can be used for effective marketing. He explains how in China marketers are using apps like tiktok and wechat and are using them to get a better understanding of the consumers. He talks about the different effective ways of approaching consumers.
Linden Brown and Sean Brown
How to build a strong culture of customer centric service? Why should companies be concerned about building employee and leader relationships in business during pandemic? What is the role of understanding customer retention and satisfaction to maximize business performance? Why is the involvement of leaders in business required in order to build customer centric culture? How does collaboration between departments bring resolution to customer problems?
Dr Linden Brown accentuates that to maximize the profitability of any business, it is of absolute importance that the company has a customer centric approach. COVID has caused many companies to lose employees but for customer retention there needs to be a direct communication line between employees and their leaders. He suggests that all the companies that keep delivering great customer service are all focused on customer culture. Dr Brown highlights that empowering employees to assist the customers requires engagement and collaboration of all departments, such as marketing, sales and finance, to create an enabling environment. He further emphasizes that companies that have an internal centric approach i.e. only concerned about profitability and cost saving, have trouble retaining their customers due to unsatisfied service.
Cai Kehui
After COVID-19 how has rural travelling changed? How to survive this conflict and create new value at the center of a reconstructed new world? How should the partners handle the shock and help empower rural development in the times of pandemic? What are the effects of a pandemic on the travel industry?
Cai emphasizes on the changes that his company and globally have experienced due to the spread of Coronavirus globally. He shares his experience that companies have faced many losses and it was expected as the economy globally has been facing a sharp decline. Furthermore, he argued that people need to accept change and move towards transformation.
Prof. Luiz Moutinho
Why is it important to practice resilience in all the fields of life? How did the pandemic affect the generation of today? How has the crisis created a lot of opportunities for people who seek positivity from the worst even? How has technology aided in understanding the pandemic? How has artificial intelligence helped mankind during the dark times of pandemic? how technology is reshaping the landscape of modern medicine?
Luiz Moutinho talks about how technology has helped mankind during the dark days of pandemic and how it is continuing to do so. He talks about how there is a shift in the generation during the pandemic.
Prof. Nardone Giorgio
How can technology change the relationship among humans? Will this pandemic change the nature of human relationships and will they really learn from this new challenge? How can humans use their experiences to shape the world into a better place?
Giorgio Nardone elaborates his thoughts on changing the current state of human society, where he suggests that if humans start learning from their experiences and put that learning into shaping a better society, it would help fight against the tragedies of the world. He believes that each and every human, especially those in power have a responsibility and can help in changing the world and making it a place where people can live together.
Mr. Yoshiharu Hoshino
How can the resort industry recover in the time of COVID? What are the reasons behind the success of the hotel industry in Japan? What are the marketing strategies behind the success? How is branding impacting the growth in the tourism sector in Japan?
Yoshiharu in his speech talks about the marketing strategies that are required to restore the industry in Japan that has been badly affected due to the pandemic. He shares the success story of his resorts that have been operational since the last 107 years in Japan. He explains the marketing strategies that are being adopted to increase tourism which will directly benefit the hotel industry. He talks about the importance of branding for the success of business and what new marketing strategies should be incorporated in the plan for the revival of the business.
Dr. Saad Andaleeb
How capitalism and globalization has impacted the business globally? What changes and betterment the capitalism promised initially and what it delivered today? What was the impact of the World Trade organization in the business sector? How did injustice prevail today because of the negligence of the rich? What are the customers looking for in the products and companies they opt for? How globalization and digitalization is evolving the modern-day consumer? What is the connection of injustice with the marketing sector? How is it justified? What is the notion behind the fair tree idea of retributive justice? How brand activism or social activism can be the answer or solution to injustice?
Saad Andaleeb in his speech talks about the injustice of the marketing sector and how the injustice is prevailing in the world without any outcome. He further explains that having a purpose which serves the environment, its common people is very important. Only in that way could the injustice be eliminated.