How do we marketing business using conversational commerce? What is the idea behind conversational commerce? How we are using social media for our marketing? What is the role of digital marketing in the success of our business? How is the consumer behavior in Thailand?
Thannithi the Co-Founder of Small World for Kids talks shares his experience of running the business. He started his journey nine years ago and now he explains how he used digital marketing as a tool for the growth of his business and why it is important to study consumer buying behavior. He shares his idea of conversational commerce and provides tips for the marketers to successfully implement it as marketing strategy for their business.
Year: 2021
Nina D. Aguas
What is the importance of devices in fulfillment of responsibilities? How has the advancement of technology has affected face-to-face interaction at offices? Why is the well-being of employees necessary to empower an organization? How availability of technology helped the operations going from home during pandemic?
Nina Aguas highlights that, on one hand, introduction and advancement of technology has helped in taking up the professional responsibilities more actively. But on the other hand, Aguas insists, technology has created hindrances in face-to-face communication. During the pandemic, technology proved to be very convenient in keeping the engagement, performance and operation of the workplace going. Aguas emphasizes that employees and their well-being comes first because they ensure the smooth delivery of tasks to the customers and stakeholders. She further states that a conducive environment for the employees is a must because if companies adopt harsh stance on returning to work during a pandemic may cause them loss of workforce. Flexible work environment for male and especially female employees contributes to having a healthy and rewarding workplace.
Masato Aoki
Amir Paracha
Why is there a need to reimagine models of marketing to capture future goals, get on the front line to grow that on the front line of society? What forces in this age demand a new paradigm for business? When the main focus of consumers is turning to human relationships and betterment, what should be the new market philosophy?
Amir Paracha talks about the changes that brands have to adopt in order to stay in the market. For example, one of the biggest and most prominent examples of change of behavior of customers towards a brand is that they expect the brands to have a say and narrative about societal issues. He suggests that brands need to be led by some purpose in order to make an impact on the society and environment.
Dr. Dan Visitchaichan
What are basically four types of mounting skill sets that we need for marketing professionals to drive innovation in today’s so-called normal business environment? How to build a generation of community leaders and social entrepreneurs? Why is it important to focus on alternative means of educating the students in the contemporary world?
Dr. Dan Visitchaichan focused on alternative forms of education for training people to become successful entrepreneurs and leaders. In his discussion he focused more on building organizational skills that will help people make rational decisions. He emphasized that education should not be merely about literacy rate or confined to numeric skills, it should be more about organizational skills. He highlighted habits that need to be developed by the marketing individuals to drive innovation.
Marc Oliver Opresnik
How innovation management can ensure one’s success during and post pandemic? Why is the profound understanding of marketing and customer behavior necessary? How instilling strong vision in teams better the communication with stakeholders? Why is value oriented relationship required within companies to increase collaboration?
Marc emphasizes the strategic enablers for innovation nourish the organizations to establish long lasting competitiveness. But in order to utilize those enablers and understand customer behavior, clarity of vision is important. He suggests that traditional and value oriented focus of companies creates influence on media, stakeholders, suppliers, communicators, collaborators and customers. He suggests that if teams have not tried ways and ideas before, it should not become a hindrance; rather , teams can evaluate their uniqueness and values on the basis of new concepts. He advocates that delivery of superior quality services and goods i.e. producing, supplying and manufacturing, through innovative leadership builds perceptions of stakeholders. Repetitive behavior within organizations damages strategy building and fails to create new successful business models.
Roy Zhou
How to empower businesses through intelligent marketing? How COVID has challenged the growth of enterprises? Why do good marketing campaigns have good results?
Joel highlights that digital transformation of brands empower them and improve their marketing globally which eventually leads to the growth of enterprises. Technology, data science and artificial intelligence help in designing the intelligent marketing to focus on brand and business building. But, Joel emphasizes, that approach and models needs to be more customer centric that business or profit centric. Data science can build new foundations for data gathering and understanding mindsets. He suggest that intelligent marketing help brands to become more integrated to give consumers pleasant experience. If the marketing campaign is designed thoroughly it will bring out the best results.
Elia Guardiola
What is storytelling and what connection does it have with our brain? What are the tips one needs to know before creating their own storytelling? Why does one need to put a lot of focus in building their storytelling brand? How to transform or inspire your customers from storytelling?
Elia Guardiola, a professional storyteller focused in her speech on important points that one needs to learn to become a storyteller. Her speech had motivating energy for those who wanted to opt this profession in the future, as she shared many tips on how to become a storyteller and the significance of sharing stories. She talks about creating an inspiring storytelling brand that also prioritizes keeping good relationships with the audience and the customers.
Professor Franco F. Orsucci
Has the COVID-19 brought new opportunities and potential for innovation? What are Corona containment networks? What are certain detrimental effects of pandemic?
Professor Franco suggests that from an anthropological point of view we have been going through this new zoom revolution since the pandemic has become a new reality of the world. He highlights a new dimension of coronavirus that is the root of spreading COVID-19, which is related to network theory. Talking about how the present world has been shaped, Professor Franco shares his opinion about how the society is now moving towards leaner and kind of organizations because it needs to get more flexible and adaptable to the challenges related to innovation.
Martha Rogers
Why is building the value of a company and building the value of the customer base important? How has the availability of machines and machine learning has built customer value? How technology has helped in building proactive trustworthiness? Why is employee engagement highly important for customer satisfaction?
Rodgers emphasizes that it is of absolute importance to build customer value. Technology is advancing and improving at a very fast pace which is why it is essential to predict and understand what machine and machine learning can do in future. She suggests that if businesses have a customer centric approach, they will be able to maintain customer equity and set themselves a long lasting financial goal. She further emphasizes that technology, data science and artificial intelligence has taught many important lessons and utilizations to humankind. Technology has helped employees to hold direct communication with the consumers which brings in the factor of building trust and satisfaction. Trust building increases the customer experience and dissemination of information. She advocates that it empowers the customers and makes them company’s valuable asset to the company.