Year: 2022
Tokomo Kawakami
Omer Torlak
Marketing is the wish-oriented execution of efforts to make the offers presented to customers reliable within and outside the organization if it pays attention to the sustainability of social resources. Within the framing effort of this definition, we can show the basic marketing elements.
Edyta Rudawska
In the pursuit of sustainability, businesses do not take a holistic approach, but rather focus on marketing practices that are sustainable. Thus, the transformation and development towards sustainability is a long process based on building ecological awareness among both entrepreneurs and customers.