Year: 2022
Sungho Lee
Entrepreneurial Marketing, born out of the practice of firms operating in conditions of uncertainty, is emerging as a powerful alternative to cope with the decreasing effectiveness associated with traditional marketing.
Gautam Mahajan
Value is a two-way street, for and by the firm, by or for the environment, having different perceptions. By understanding all this, firms can create more value and destroy less value. Having a purpose, culture and strategy can make sustainability a value creator.
Marc Oliver Opresnik
It is code red for humanity. We need to react now, and this is a challenge for marketing in today’s world. We need to have a more encompassing view of marketing. We need to get away from the certain focus on profitability, liquidity, on the income of the tax and have a more income-passing and holistic approach. And this is also what marketing can do and should do.
Nancy Nemes
True wisdom comes with an appreciation for the centrality of human love in its many forms. Let’s put compassion for humans and the environment at the center of our technological efforts. Sustainable AI can harmonize these issues and give us opportunities to address challenges holistically
Dr. Ron Daniels
Jan Beyne
Our positive contributions will need to be justifiable. Vague SDGs alignments won’t work anymore. We need science and future-fit philosophy to align with our positive contributions. It’s time to go beyond transparency and act on the story that carries the sustainability vision.
Ira Kaufman
Cleopatra Veloutsou
How sustainability interests brand management. We must think about how things change and how sustainability influences this process. Sustainability affects consumers and governments, but it’s also expected to affect brands and consumer behaviors. What we do today is not independent of what we have done in the past.