Year: 2022
Moran Cerf
Raja Rajamannar
Michael Jacobides
Dominique Turpin
What is the meaning of Digital Marketing? • How the digital marketing is related with the consumers? How media, platforms and technological devices can promote a product or a service? How does digital marketing can turn potential customers into regular ones? How COVID-19 has impacted this sector?
Easy access, easy search, availability of products with only one click: Prof. Dominique Turpin analyses the digital marketing and its relation with the consumers.
Luiz Moutinho
What is The Domino effect of Covid-19? How AI might be the most effective force to detect COVID-19? Is the New Post-Covid CX Powered by AI a Thing?
The domino effect of COVID 19 is right now the massive effect, wiping out an entire economic sector. Professor Luiz A. M. Moutinho will drive us in a new society where we have an evolution from an individualistic culture to a community, a social economy driven by technological innovation.
Dr. Ira Kaufman
How do crises affect our future? Is there another way to obtain an harmonious future? Does strategic balance depend mostly on values? Will we be able to create an harmonious future?
Dr. Ira Kaufman’s speech will analyses the 7 drivers to create business balance and establish new values for economic goals.
Prof. Ikujiro Nonaka
Can we do this to create true empathy? What is the role of the Leader? What is the relationship between analog/digital and tacit/explicit knowledge?
Nonaka Ikujiro analyses the SECI Spiral Model that shows how the individual, organization and environment become one. Economic rationalism, explicit knowledge, and tacit knowledge are based on experience and intuition.
Russ Klein
Does Storytelling will still the strength of a big success? Is there an alternative to storytelling in marketing? How the Experience design can be the next frontier for brand-building?
Russ Klein analyses the integration of Experience Design into marketing, making it a better strategy than storytelling to engage customers.
Roberto Tundo
How is technology a fundamental enabler for any kind of business today? How to create a contact with customers in a detailed and personal way? How could technology be part of an overall set of corporate values that we should apply? How is it possible to increase customer retention through technologies?
Roberto Tundo analyses the technology enablers and the role it plays in different industries and in the relation between the company and the customer.