Prof. Jagdish Sheth

There is no good theory of why cultures vary concerning cultural traits. North-south climate zones ranging from the arctic to tropical explain why consumers differ in food, shelter, and clothing habits. Genetic adaptations to climate zones are key to understanding strong biological differences in food, beverage, and clothing consumption.

Hernando Ruiz-Jimenez

How do marketers can affect sustainability more profoundly? How can we go beyond waste and packaging and improve people’s health and well-being? We propose three pillars for that. The first is a natural science, the second is education, and the third is responsibility.

Enver Yucel

Amira khttack

How does a university integrate the sustainable development goals of the United Nations program into the marketing program of the university? It’s at the educational level, institutional level, department level, and program level that SDG goals could be integrated very effectively.

Dr AbdulHai Megdad

Philip Kotler Interview

If a business bypasses the interest in sustainability, it will miss many things that it can do to reduce its waste level and improve the company’s image and what it cares about. So please, we want your company to last for a long time and practice and balance these two things, pursuing profitability and pursuing sustainability.

Fabrizio Gavelli

H.E. Dr. Suvit Maesincee

Learn how Thailand has focused on youth empowerment through a platform. Thailand has created a user empowerment ecosystem in which young people get to corroborate with peers and leaders, policymakers, and practitioners from all sectors to put BCG to work to achieve the SDGs.

Hiroaki ASHITANI

How a chocolate manufacturer brings the producers and consumers together to create new initiatives and values, believing in their vision to bring smiles to everyone through Cacao. Chocolate will always be able to bring smiles to everyone in the world.

Dr. V Kumar