The crisis demands us to look at things differently. We need to change the mindset, moving from 1.0 to 2.0 in sustainability, as management needs a new culture. It’s more than just changing tools and methods; it is a mindset and the culture and, in this sense, a big effort.
Year: 2022
Prof. Velimir Srica
Relearnification is reinventing education for the new world. We must learn how to navigate the new world. We must develop transdisciplinary, new media literacy, cross-cultural competencies, and virtual collaboration. And finally, with robots, intelligent staff, basically artificial intelligence
Nuno Alexandre Teixeira
Martha Rogers
What are the most important lessons marketers must learn from quantum physics? In today’s world, trust is paradoxically more important than ever; it’s what customers value. Ask yourself if the world is better because your company is in it. If people can find comfort and trust under your wing, how much will that be worth to them and you?
Linden Brown
Extensive research and market orientation prove that eight drivers of sustainable business performance exist. These eight drivers create a customer-focused culture in an organization that embeds capabilities to prepare the business’s future. It ensures you’ll deliver your brand promise now and over time and be sustainable as a business.
Dr. Stefano Bartoli
Future technologies are important, yet nothing can surpass human relationships, which are dependent on communication; changing communication will change the relationship as well. There will be no technology so advanced that it can surpass the understanding, the connection of two eyes looking at each other or two feelings inter-tweeted.
Dick Pouwels
Güven Borça
What are the keys to sustainable branding opportunities in developing countries? Focusing on geographical opportunities, branding local culture in connection with local products, and working in line with the benefit for society are some examples among many along the journey.
H.E. Aawatif Hayar
Dr. Abdullah Yousuf
Marketers have the power to change the world. But then they spend trillions of dollars of promotional budget to play the game of deception with consumers’ mindMarketers have the power to change the world. But then they spend trillions of dollars of promotional budget to play the game of deception with consumers’ minds. Marketing should be social, societal, and ethical.s. Marketing should be social, societal, and ethical.