United States of America Archives — Page 2 of 3

Prof. Jerry Wind

â€¢ How can marketing create opportunities? â€¢ Why should we take advantage of crises to create opportunities? â€¢ How can we promote the role of marketing in creating opportunities? â€¢ Can a crisis have a negative impact on creating opportunities?

Opportunities are created when someone believes there is a reason to change. This speech of Jerry Wind, aims at defining opportunities, and the new role the marketing to define them, how to address the crisis and build the foundation for success in our future.

Raj Sisodia

How do we take advantage of our creativity and how do we maintain it? â€¢ How can institutional trust influence the individual trust? â€¢ Does Trust create new behaviors? â€¢ How can creativity, innovation and trust be valuable assets?

Tariq Querishy speech highlights the importance of change in our lives, that is occurring through innovation, creativity and trust especially in turbulent times.

Marshall Goldsmith

What is Pragmatic Optimism? â€¢ How to face the hard reality that exists? â€¢ How can we do things better for the future?

Prof. Marshal Goldsmith explains how, as a leader, you can make peace with yourself and to help other people. Finally, he gives you practical technique you can use to increase your focus, however it is very difficult in this critical times.

Martha Rogers

How marketing can Benefit from Customers Experience and Trustability? What are the possible alternatives to go to market?

Martha Rogers will show us the importance of the role of customers to make successful businesses, the value of customer experience to improve their businesses and trustability.

David Aaker

What will happen after the Pandemic? How will we adapt to the trends? If these trends appeared sooner than expected, what are the other plans waiting for us? What are exemplar brands? Is the implementation of these trends considered a win-win situation?

In this speech, David Aaker sheds the light on the 5 trends that are accelerated by the Pandemic and the takeaways of each one through concrete examples. It analyses as well each of these trends and their importance in the community.

Jennifer Aaker

How much is a purpose important for an organization? How is trust important for institutions and leaders? How can a good relationship with the Human Resources of a company be beneficial?

This speech of Professor Jennifer Aaker shows the importance of a leader in helping a business grow and succeed. The talk analyses 3 characteristics a leader should have to boost their relationship with all human resources that can help them move forward towards their goal.

Robert Wolcott

Where are we going today and into the future regarding our careers in all industries? Why is Digital Transformation compared to crossing the Rubicon river? What is the idea of purpose? How is proximity a win-win situation?

Robert Wolcott shows how fast things are moving as digitalization has become like crossing the Rubicon river; once you used it and implemented it in your life there is no way to get it out.

Dominique M. Hanssens

What is the typical impact of marketing action? How about the impact of marketing assets are being created? How brand equity and the value of brand are related to business performance, revenue and profitability?

There is really only one way to answer these questions, is to take a look at Professor Dominique M. Hanssens’ talk.

Country: United States of America