Year: 2020
Sadia Kibria
Which are the trends of the companies during the COVID-19? How consumers behavior is changing over the time? Which is the purpose of companies?
The social entrepreneur pursues a mission and vision to change the society. Sadia Kibria speech will introduce us to the concept of Sociopreneurship starting from the fact that we are facing global pandemic and problems become global.
Enrico Foglia
• Which role will I play in the next 2 years? • What about marketing? • What kind of business was the Phoenician activity? • What are the marketing principles?
Starting from the Confucius quote “Study the past if you want to define the futureâ€, Enrico Foglia shares his own experience in marketing technology innovation in order to give us a different perspective to manage all the changes we are facing in critical time.
Francesco Venturini
• What are the main drivers for e-mobility? • What are the benefits of electric vehicles? • Are normal cars more efficient than e-cars (power, speed, sustainability)? • Can e-cars perform like normal cars?
As the world is changing fast, customers’ needs are also changing fast. Francesco Venturini, CEO of ENEL X, the leader in the electricity industry and services, shows the importance of e-mobility and how it simplifies the life of all people.
Michael Jacobides
What is the effect of the COVID-19 Crisis on the whole world? How the companies will be able to survive? Who are the companies that will gain advantage? How to face this crisis?
Professor Michael G. Jacobides video talks about the effect of the important crises that have historically disrupt economies and society, from Black Death to World War and SARS: which are, now, the effects of the COVID-19 Crisis on the whole world?
Kozo Takaoka
Why do we have to change and transform? How do Japan develop a sustainable growth model? What is the difference between INNOVATION and RENOVATION? What is a customer?
Kozo Takaoka focuses on the “New Reality” in Japan: he analyzes the New Reality Problem Solution (NRPS) method based on Nestlé and Amazon performance and the Effect of Covid-19 Pandemics on the market.
Philip Kotler
• How will Capitalism be affected from pandemic? • When the Coronavirus is over, which companies will recover and which will lag over? • How long will take the recovery? • What is the difference between Traditional Capitalism and Social Capitalism? • What are the changes in consumer behavior? What are the Major Tools of the new marketing? • How the pandemic is affecting our customers and our lives?
Professor Kotler in his deep speech for the eWMS 2020 has taken an in-depth look into the past and present of consumerism. He has identified and described the changes in consumer trends and behavior resulting from the impact of COVID-19. In his video analyses the problem of COVID-19 and how the pandemic is affecting our customers and our lives. He shows some strategies and tools that are used in making your business success greater.
Larry Light
• Are MBA level programs preparing new generation for the new social and environment realities? • Why the value of MBA has deteriorated over the time? • MBA programs are really giving students adequate salary opportunities? • Is MBA world market brand considered now as a bad value for money? • What are the impacts relevant of an MBA?
Prof. Larry Light analyses the difference between a traditional MBA and a modern MBA focusing on all the challenges being faced. The role of businesses school towards the serious ethical issue of corporate social responsibility.
Mauro Porcini
What is the role of the innovation? How brands of the biggest companies of the world changed in the last decade? How and why design is important in the innovation project? What is design-thinking? • How companies and design can make people life easier?
Mauro Porcini focuses on the importance of innovation and design in big brands, and value that these assets brings for consumers, employees of the company and the innovation itself.
Khalid Suliman Al Rajhi
What is the importance of branding? What are the Brand building steps and their applications in Saudi Market?