2021 Archives — Page 2 of 14 — World Marketing Summit

Amir Shahrokhi

What were the obstacles to businesses during the pandemic? Will the new normal be the same in the post-COVID world? how to come up with a solution that would have both the features of the formal normal work offices and the benefits of virtual or remote working? What will the future work environment look like?
Amir Shahrokhi compares and contrasts the world before, during and what it might look like after the pandemic is over. He discusses the changes that companies, businesses and their employees experienced during the outbreak of coronavirus. He further highlights how the working behaviors have changed from going to office daily and then moving the entire business on virtual platforms and working from home.

Dominique Turpin

What will the consumer of the future look like? What is the new generation of customers looking for? How should marketing be focused on resolving the problems of customers? How should brands add value to customers?
Dominique Turpin explores the trends that have been causing a shift in consumer behavior and how these shifts are likely to affect the future of brands. He suggests brands to keep in consideration the element of demographics which will help understand the consumers and their needs. He emphasizes on the need that brands need to establish a global presence, because there are customers everywhere, who want products wherever they are. Therefore, brands must have an enhanced form of communication channels.

David Aaker

What are subcategories in business and why are they so important? How can companies use social media platforms to enhance the reach of their business? How can companies develop a good lasting relationship with their clients?
David emphasizes on the importance of formulating and owning a subcategory that will change the game, a kind of category where the customer insists on buying. He talks about changing the way people consider buying products. Sharing his experience of years, he talks about why innovation, subcategories and brands are the key to growth. He highlights the significance of factors such as accessibility, simplicity and convenience, that will help attract and retain customers. To expand and scale rapidly, he suggests that a company must utilize social media.

Amor Maclang

What is marketing by technology? How do nation technologies redefine the marketplace? How do industries create their shapes? What are the two types of marketing companies? What are the trends that are disturbing the industry marketing? What has replaced industry marketing? What, besides echo chambers and self-serving echo chambers, has replaced industry marketing?
Amor Maclang shares her experiences with marketing. She talks about the new trends that can be taken in improving the basis of the industry. Amor talks about the new startups and what difficulties they would be facing. She also talks about the importance of technology in marketing and how technology is helping in solving the problems.

H.E. Sheikh Hasina

What does the future of Bangladesh look like? How has Bangladesh responded to the impacts of COVID-19 on economy and livelihood? What lessons can other developing countries learn from the growth and success of Bangladesh?
Sheikh Hasina, the Honorable Prime Minister of Republic of Bangladesh addressed the participants about the remarkable growth of Bangladesh and how despite the challenges of COVID-19, the country took measures to sustain its economic growth. Talking about the new normal, she shed light on how the pandemic has not only challenged the economic system globally but also the health system. She remarked on the valuable contribution of the WMS in preparing the world for tomorrow.

Maher Mezher

What is the new normal causing uncertainty? Why is the lack of decisions making people afraid? How energy and creativity can shape the future? How has a crisis shaped the new human of today? How can a methodology shape an ordinary person into an innovator?
Maher Mezher shared in his speech that by looking at the bigger picture and the long-term goals one needs to have patience and a good methodology to innovate and think. He sheds light how new ideas and beliefs should be welcomed and rewarded as ideas are the future of tomorrow.

H.E. Joko Widodo

What are the problems faced by the world due to pandemic? How to overcome these challenges? What are the new strategies for more jobs? What are the new opportunities?
H.K. Joko Widodo discussed the new challenges the world is facing now and how we can overcome these problems with new solutions and strategies. He also said that 2022 is full of new opportunities so we should work hard for them.

Zulkifli Zaini

What is the future of green energy in Indonesia? What are the future energy plans of Indonesia? What innovations are taking place in the energy sector of the country? How digitalization in Indonesia is making things easier?
Zulkifi Zaini in his talk shares his vast experience of banking and industry and talks about the energy plans of his country. He explains the steps that have been taken to make sure that everyone in the country has access to energy. He shares his vision of green energy and how digital marketing is making things easier for the consumers in Indonesia.

H.E. Dr. Arif Alvi

How did Pakistan manage to handle the COVID situation, inflation, smart lockdown and economic collapse? What were the COVID aspects that benefited or harmed Pakistan in different sectors like health, education, tourism, trade and economy? How is Pakistan becoming business friendly post COVID?
President of Pakistan Mr Arif Alvi in his speech talks about how tremendously Pakistan has handled the pandemic. He focuses on how the education system modified itself in the form of virtual education. How improved systems were established in awareness in the health sector and increased internal tourism of Pakistan and also trade. He briefs how there are great possibilities in Pakistan for people to invest in being a peaceful and potential country.

Year: 2021