Year: 2022
H.E. Dr. Dipu Moni
Education should be enjoyable and not confined to the classroom’s four walls. Only then can we ensure the development of a well-educated and skilled workforce
David Aaker
The future of purpose driven branding is to enhance the energy associated with the business brand, uplifting it’s image as one with positive contribution to all the stake holders, and create the engagement opportunities between brand and it’s consumers.
Dr. Chris L. Brown
How did leaders become customer-centric, what are the characteristics of customer-centric leaders, and then what do customer-centric leaders do? How do they transport that capability that they have into their organizations? The talk
Jonathan Hall
To get sustainability right in advertising, it’s that notion of authenticity to your brand and its relationship with sustainability, understanding those segments, the psychological levers being constructive, getting that emotion right, making people feel empowered, that they can make a difference.
Prof. Angela Y Lee
Consumers get bored with what is in the market, which pushes for the introduction of a variety of products, but does that fast influx of products bring consumers out of boredom? No, and same time it’s a waste of resources as well. Providing meaning as a strategy to combat boredom is a brilliantly sustainable practice. The consequences of climate change touch every corner of our society and supporting efforts to counter climate change is one way to provide meaning to consumption
Prof. Russell Belk
Denis Rothman
How to generate profits by optimizing? First, we’ll have to divide inflation into three parts when it takes globalization problems with de-synchronization with Covid and wars. Then we’ll take the second kind of inflation, which needs regionalization when people want to produce services, closer products, and closer services. But that price increases, too, and the third one is climate change: climate change, its transition change, its transition, and its sustainability.